10-12 JUNE 2025 | MÁLAGA - FYCMA
Meet all our speakers
$25M in Facebook ad spend: Learnings, mistakes & key strategies including AI and the new algorithm
2026 Cybersecurity trends: Preparing for the next big threat
ABLE TECH / ARXIVAR – Electronic Signature and Workflow Digitalization: Benefits for companies
Achieving omnichannel excellence: the new customer experience
Agentes de IAG para impulsar la Banca Conversacional
AI & quantum vs. cybercrime: The ultimate battle
AI 2.0: From generative models to autonomous systems. Case studies
AI ethics and competitiveness for leaders in the age of AI democratization
AI innovation in music and regulatory challenges
AI to accelerate health and biotech solutions: Case studies and trends
AI, blockchain, and genomic editing: the future of health and biotech in 2025
AI, trust & corporate reputation: finding the right balance
AI-powered marketing: bridging creativity and human insight
AI: the key to business competitiveness
AIoT y emobility: impulsando la revolución de la industria 5.0
Aligning AI models: challenges and strategies
An AI success story: Audible
Átomos que computan la química: el viaje cuántico de Repsol
Atresmedia & Prisa Group: the branded content for a new era
Attackers don’t break in, they log in
Aumentar la productividad y la automatización con agentes de IA
Automatización vs Humanización: En busca del equilibrio perfecto
BCIs and the future of digital business: Trends and key regulations
Best practices for a multicloud strategy in the context of AI, Quantum Computing and cibersecurity
Beyond the Bot: Intelligent Virtual Assistants and the Future of Customer Service
Beyond the hype: E-Agi, Quantum, Bcis – Grounded realities & risks vs. futuristic long tail projections
Bias in AI and Quantum: Strategies for fair and inclusive algorithms
Big data en ecommerce: Del análisis a la acción
Bridges for marketers: connect the dots across disciplines
Bridging digital innovation and sustainability: AI-driven labeling for consumer trust
Buenas prácticas en la gobernanza del dato y la IA en las administraciones públicas
Building a decentralized future: The evolution of defi and interoperable blockchains
Building startup ecosystems across Europe
Carbon credits and markets: Financing the path to decarbonization
Case study: AI regulation for European brands
Case study: sport, sustainability, technology and the smart city
Casos de éxito: El liderazgo digital de la nueva PYME
Casos que lo logran: Innovación disruptiva en la empresa Española
Ciberseguridad en el contexto del Quantum computing y la IA
Ciberseguridad: Estrategias y tecnologías para un blindaje 360º de tu Ecommerce
COAB – Camino a la Hiperautomatización
Code extinction: the ultimate revolution in software development
Colaboración humano-IA ¿una convivencia sostenible?
Cómo conseguir una experiencia de compra más rentable para tu marca y clientes
COMPECER – Marco 360
Competitividad y estrategia del líder en el contexto tecnológico, económico y político mundial actual
Connected intelligence: How AI, IOT, and robotics are reshaping mobility and smart systems
Construir confianza online en la era de la desconfianza digital
Contratación por habilidades: El futuro más allá de los títulos
Convierte mejor, protege siempre: El nuevo escenario del retail
Cybersecurity in the age of AI, Quantum, and a shifting geoeconomic landscape
Data-Driven Personalization: How Leading Brands Are Using AI to Tailor Retail Media Experiences
Datos que hablan, algoritmos que predicen
Decarbonization technologies in the manufacturing industry
Diageo: A marketing innovation success story
Digital cash and the future of money
Digital disruption: the bold strategy that made ‘Farmacias del Ahorro’ an industry leader
Digitalización de procesos en la gestión pública del empleo
Does hyper personalization make sense in the hyperhumanity and hypermachinery era? A hypertalk about how to deal with your hyperclients
Driving marketing excellence: kia’s AI-powered campaign optimization approach
E-Commerce 2030: Trends and opportunities
Ecommerce con marca: Estrategias para inspirar, conectar y convertir online
El fomento de la transformación digital por parte de los parques científicos y tecnológicos españoles
El futuro del marketing y la comunicación social en la era de la IA
El reto de la autenticidad en la era digital
El reto de la omnicanalidad: conectando con el cliente consumidor
El tejido empresarial Español en 2026: Innovar, crecer y conquistar nuevos mercados
ELASTIC – AI Generativa en acción con Elastic
Entertainment & sports contents: How the tech context impacts creation
Entertainment & sports revolution: Lights and shadows where tech meets the stage
Estrategias de fidelización para aumentar el valor de vida del cliente
Exploring the latest trends in cloud banking modernization to drive business growth
Fighting phishing: How to spot scams before they strike
From data to AI: Building a scalable AI strategy
Gaia-X’s impact on the European landscape: opportunities and technological challenges
Gala premios Ecommerce
Gen AI and change management
Gen AI: assessing your company maturity & adoption
Generative AI and Data governance: friends or foes?
Generative AI and its business applications: success stories
Generative IA in ecommerce: Redefining content creation in sales
Gestión del talento ciber en la empresa española: retos y casos de éxito
GETYOOZ – 3 malos hábitos en el área de finanzas que ahogan la estrategia de tu empresa
Governance In the age of AI: strategies for ethical and transparent implementation
Govtech: nueva orientación de servicios públicos a la ciudadanía
Grandes procesos de transformación digital en la administración autonómica: la innovación de procesos en la Comunidad de Madrid
GRUPO AIRE – Cómo la Inteligencia Artificial Transformó la Experiencia de Atención al Cliente en Grupo Aire
Harnessing Agentic AI: Automating decision-Making for future workflows
Hospitality reimagined: Digital trends redefining guest experiences
How AI is changing our world
How AI is changing the world and therefore your company
How AI solutions are contributing to develop the efficiency of the ecosystem of the marketplace
HPE ARUBA – Conectado tu presente, impulsando tu futuro
Human in the loop: the CIO as the new CHRO
Humanización de las organizaciones en la era de la IA
IA, automation, and last-mile delivery: Reinventing logistics
Igualdad inteligente: Cloud para construir entornos laborales inclusivos y competitivos
Inauguracion del Foro de AAPP
Inclusion as strategy: Turning accessibility and diversity into competitive advantages
Industrial property and industry 5.0: the Leroy Merlin case
Innovación en la transformación digital cultural e IA en España: casos de éxito
Innovación y transformación en la industria farmacéutica: casos de éxito de Ferrer, Sanofi & Bayer
Innovando en sectores tradicionales para un futuro digital y responsable
Innovar con IA en España: Qué debes saber sobre regulación, protección de datos y ética
Innovar o morir: Estrategias clave para las PYMES del futuro
Inspiring use cases: How technology is transforming marketing campaigns
Insurtech: The future of insurance and risk management
Inteligencia artificial e innovación para un turismo digital sostenible
Internacionalización y competitividad
Key marketing and growth insights for marketers in the AI era
Key Takeways DES2025
Key trends and tools every CMO must know in 2026
Key Trends in AI 2.0: democratization, challenges, and the road ahead
KEYFACTOR – Preparándonos para el futuro: Un enfoque práctico para la criptografía post-cuántica
L’Oréal: A vision of the past, present, and future of leadership
La adopción masiva de la IA: retos en regulación y ciberseguridad hoy
La atención primaria y la IA: cuidando a los pacientes en el frente
La captación, formación y retención de talento en el contexto tecnológico actual de la empresa
La generación z lidera: chicas que programan el futuro
La huella de la inteligencia artificial: Costes energéticos de los modelos de lenguaje
La IA como transformadora de negocios: dos casos de éxito
La reinvención de la PYME: Líderes disruptores e innovación
La universidad y la formación en nuevas competencia para la era IA
Large Quantitative Models (LQMs): AI beyond LLMs
Leading digital transformation in an exponential tech era
LEANFACTOR – Marketing matters: Tech, Design & Talent an integrated approach
Ley de gobernanza de la IA
Liderazgo consciente y transformación de equipos: metodología de impacto
LLMS in the world: innovations, challenges, and competition
MANAGE ENGINE – Defending the Cloud: Strategies to Combat Insider Threats and Negligence
Marketplaces: Unlocking sales potential for SMEs
Mas Orange: A success story in innovation and growth
Media and entertainment: AI and design thinking for the contents industry
Merlin properties: revolutionizing retail, e-commerce, and logistics
Mexico in motion: innovation, strategy & human-centric experiences in travel & automotive
Mind the AI gap: From hype to business reality with Airbus
Mixing Realities: AI-Powered AR/XR experiences for the next decade – Interactive Session
MONEX – Simplificando el Futuro de los Pagos Globales
Navigating AI-Generated content: A CMO’s legal & regulatory playbook
Navigating data management challenges: strategies for efficient and secure data governance
Navigating disruption: the strategic partnership between the CEO & CIO with people
NETCUBE – Zero Trust Access to Enterprise Networks from Everywhere
Neurociencia del Cambio en la Era de la Inteligencia Artificial
Neurotech revolution: the present and future of brain-computer interfaces
NOKIA – Private 5G: Enabling the Digital transformation of mission critical industries and public sectors
OKTICKET – PelAIo: El AaaS (Agent as a Service) que revoluciona la automatización de los gastos de viaje profesionales
Opening Ceremony
Optimizing computer productivity or human productivity
PARTOO – El futuro de internet y el comercio conversacional
PAYFIT – Automatización de nóminas
Post-Quantum security: future-proofing your data against the quantum threat
Predictive AI: The challenge of responsible personalization
Privacy-preserving pedestrian traffic analytics
Procesos de incorporación de gemelos digitales en Administraciones Públicas
Quantum computing en la administración pública: QMIO
Quantum Computing: Solving the unsolvable
Quantum for dummies: Where do I start as a marketer?
Quantum Spain: Proyectos de aplicación en España
Quantum Spain: The definitive boost to the quantum computing ecosystem in Spain
R2DOCUO – Talk to Your Contracts: Analytics and Insights with Just a Question
REDTRUST – Centralización y custodia de Certificados Digitales
Reinventando la experiencia del cliente en la era digital
Retos y oportunidades del hype tecnológico: claves para empresas y emprendedores
Revolutionizing healthcare & biotech: Tech Success stories
RINGOVER – IA en Ventas y CX: Del hype al impacto real
Robotics and drones success stories
SALES MANAGO – Cómo la IA revoluciona la estrategia omnicanal: Retos y claves del éxito
SARENET – Ciberseguridad en el sector del retail
Scale like a human: systems, focus & fearless execution
Securing the cloud: The new frontier of cyber defense
Ser emprendedor español: Retos y oportunidades en la era ‘IA’
Shaping the future of work: Repsol, Ferrovial, Mango and Gbfoods
Showing the business impact: proving the ROI of technology investments in the CIO’s strategy
SIGNATURIT – Unveiling the future of digital transactions
SISTELEC – Tecnología LoRaWAN: Elevando la Eficiencia y Productividad en Soluciones IoT
Smart destination, perfect stay: tech-driven insights for the future of tourism
Smart retail: The digital revolution in commercial spaces
Social commerce y live shopping: Winning strategies
Solving Local Challenges with Data & Technology
Sostenibilidad y accesibilidad como valores competitivos de la empresa Española
Spain, the Ecommerce Hub in Europe
Staying Relevant in the World of Disruptive Innovation
Strategic foresight: Estrategia corporativa de innovación y marca en la Era tech
STRATESYS – Creatividad con propósito: Cuando las campañas importan
Success stories in manufacturing & industry 5.0
Success stories in marketing with AI
Success stories: Companies using AI and data to reinvert themselves
Success stories: new technologies across industries
Success story: AI and Quantum building trust through ethics compliance in the education sector
Sustainability and innovation: Enel as a case study
Sustainability World Cup Awards
Sustainable blockchain: From proof of work (Pow) to proof of stake (Pos)
T2O MEXICO – Beyond Buzzwords: Making Tech, Media & Data Actually Work for Your Brand
Talentq: towards a quantum workforce in Spain
Tech future: Innovation and critical thinking
Tech insights for leaders: Harnessing technology and navigating digital regulations for success
Tech investment projects in a shifting global landscape
Tech trends to watch in 2026
Tech-driven operations: Innovative tools transforming global tourism industry
Tecnología y defensa en el s. XXI: de la ingeniería de precisión a la IA para la gestión logística, drones y satélites
The CAIO challenge: from black box to glass box, mastering AI explainability
The CDO as the architect of business success in the AI era
The CIO challenges in geopolitical & tech current context
The creative revolution: Generative AI and new processes of creation
The future of AI in omnichannel ecommerce & retail
The future of cloud and data innovation
The future of customer experience: How AI is changing the game
The future of digital payments is now
The future of media: success stories about AI and blackouts
The Future of shopping fueled by discovery E-commerce
The Imec story: 40 years of semiconductor innovation & future plans in Spain
The impact of technology in brand management: a case study with Scotta
The legal duty to innovate ethically: social rights, compliance, and competitive leadership
The new banking: from transactions to transformations with Monex
The new energy horizon: leaders stories
The power of creativity: Innovative campaigns that stand out
The rise of agentic architecture: A new era of AI autonomy
The Scale-UP! World Summit competition in Retail & eCommerce
The twin transition: Driving sustainability and circularity in the digital retail era
Think global: Strategies to take your E-commerce beyond borders
TIMETAC
TIMETOACT – SAFe AI assistant – Unlocking agile excellence with intelligent flow reporting
Top tech success stories in banking and insurance
TOTALTECH – CODE EXTINCTION: How SPARTANE AI Generates Enterprise Software in 20 Minutes That Took Competitors 20 Years to Build
TWENIX – Más allá del miedo al inglés: Cómo potenciar el talento tecnológico español en la era IA
Unified payments, the core of your omnichannel strategy
Unilever: a success story in innovation & sustainable growth
Urban Innovation: Shaping the Cities of Tomorrow
Vectores tecnológicos en defensa y seguridad. Vigilancias tecnológicas, fronteras y ciberdefensa
WEBID – How to protect your company against AI-induced fraud attacks
Welcome to DES2025! By Sandra Infante & Alezeya Sánchez
XDROID – Churn y NPS predictivo: anticiparse al cliente antes de que se vaya
YOUSIGN – Asegure sus acuerdos con facilidad