11-13 JUNE 2024 | MÁLAGA - FYCMA

Journey and synergies between lead acquisition and customer conversion

Wed 12 Jun | 15:30 - 15:50

Explore the journey from attracting potential leads to converting them into loyal customers, uncovering synergies, challenges, and innovative strategies along the way. Discover key insights and actionable tactics to optimize your lead acquisition efforts and enhance customer conversion rates in today’s competitive landscape.

Speakers
Juan Perteguer

Juan Perteguer

Head of Digital, Customer Experience and Marketing

Nationale Nederlanden

Beatriz Calzada Martinez

Beatriz Calzada Martinez

Head of Performance Marketing

Nationale Nederlanden