Press Releases

DES2023 will explore the cities of the future through aerotaxis or digital urban twins

The international summit, from 13 to 15 June, will analyse how disruptive technologies are transforming mobility and driving Smart cities.

The CIO of Kyiv City Council will share the digital strategies they have implemented that anticipate risks and threats in the capital.

From 'Banking as a Service' to nano-insurance: digitalisation drives new players in banking and insurers

DES2023 will analyse the continuous innovation of financial institutions and new risks for insurance, such as climate change or autonomous vehicles.

The international summit will also feature a Blockchain forum, where the commercial use of advanced database mechanism to ensure transparency or anti-fraud will be shared.

Top global tech gurus will meet at DES2023 to analyse the impact of Generative Artificial Intelligence over the next decade

Nina Schick, Generative AI expert and advisor to President Biden, and David Wood, father of today’s smartphones, will share their views on the evolution of exponential technologies.

DES2023 will explore the impact of new Artificial Intelligence applications such as ChatGPT or those that allow the autonomous creation of new content such as videos, images, texts or audios.

The potential of Artificial Intelligence and the prevention of cyber-attacks will set the agenda for DES2023

The summit will look at the challenges facing businesses and administrations with an eye on growing technologies, the current socio-economic situation and climate targets.

DES2023, which will be held from 13 to 15 June in Malaga, has opened accreditations with which it expects to bring together more than 16,000 professionals looking for technological partners.

DES – Digital Enterprise Show 2023 and The Futurum Group sign partnership agreement to drive digital transformation in business

The Futurum Group has joined forces with DES2023 to anticipate trends and provide companies with new digital concepts to make them more competitive.

The leading digital transformation event in Southern Europe will take place in Malaga from 13 to 15 June.

DES – Digital Enterprise Show 2023 prepares a new edition in Spain with leading IT companies

IBM, Telefónica, KPMG, Kyndryl, Oracle, Banco Santander, VMWare, Globant, T-Systems, Fujitsu, Seidor and Siemens, among others, took part in the first DES2023 Advisory Board.

From 13 to 15 June, Malaga (Spain) will once again host DES2023 after the big success of the previous edition with the participation of Barack Obama.

More than 16,000 C-Level executives and decision makers in search of technological partners will bring together in DES2023, the largest event in Europe on technological innovation, trends and cutting-edge solutions to boost the digital transformation in the private and public sector.

DES - Digital Enterprise Show, rewarded for boosting the city of Málaga as an international technology hub

DES, which held its first edition in Malaga last June, has been awarded in the 3rd ‘City of Málaga’ Tourism Awards.

DES-Digital Enterprise Show returns to Málaga from 13 to 15 June 2023 to embrace new technologies and digital transformation in a changing environment of continuous innovation.

The lack of digital talent to work in the new technology professions, the main concern of the ICT sector

DES2022 analyses the difficulty of acquiring and retaining talent in the industry, with companies such as Amazon Web Services, Banco Santander, Womenalia and the consultancy firm Alexander Hughes.

In 2021, some 7,000 ICT-related positions were not filled due to a lack of competent profiles.

Experts call for more public-private collaboration at DES2022 to accelerate economic transformation through Blockchain

Another of the issues analysed has been the emergence of new, more energy-efficient blockchains to tackle the climate crisis.

The largest digital transformation event has shown the application of Blockchain or NFTs in different sectors such as tourism or logistics.

DES2022 puts Malaga on the world map of technology events with 14,843 attendees

Minister of Industry, Trade and Tourism, Reyes Maroto, has inaugurated the Tourism & Hospitality Forum at DES2022.

More than 336 exhibiting firms, 600 international experts and 250 accredited media have gathered in the capital of Malaga to discuss the digital transformation of companies and administrations.

Navantia, Arena Media, RTVE, Government of Navarra, SeniorsLeading and Amadeus, winners of the European Digital Mindset Awards 2022

These awards recognize companies and organizations that have driven digital transformation and presented business models based on new technologies.

Comunidad de Madrid has also been recognized as an Innovative European Region 2022 for its innovation ecosystem and its commitment to accelerating emerging talent.

Barack Obama shares his vision on technology, the future of jobs, climate change and new generations at DES – Digital Enterprise Show 2022

The former president has focused his message on the need to automate and robotize industries in order to restore the value of human talent.

Barack Obama’s session has brought together more than 1,000 executives from international corporations and has attracted a great deal of media attention from journalists from all over the world.

Begoña Villacís and Jaume Collboni step into the ring to "confront" visions of innovation at DES – Digital Enterprise Show 2022

On the first day of DES2022, Jaume Collboni, First Deputy Mayor of Barcelona City Council, and Begoña Villacís, Deputy Mayor of Madrid City Council, has spoken about the collaboration between the two cities to promote talent and innovation throughout Spain.

DES Startup Forum 2022 call is now open

DES Startup Forum arrives for the first time in Malaga to bring together the most innovative startups and the entire international technology ecosystem.

Digital Enterprise Show seeks the world’s most disruptive startups specialized in health, mobility, fintech, tourism, energy, industry, retail or smart cities.

Digital Enterprise Show announces the United Kingdom as guest country partner 2022

In 2020, the UK gathered 33% of European technology investments and was the seventh country in business digitalization.

Digital Enterprise Show 2022 will showcase all the potential on digitization and Smart cities of The United Kingdom next June in Malaga, Spain.

European Digital Mindset Awards 2022 call now open

The awards recognize the most innovative initiatives and solutions around digitalization and sustainability.

Inscriptions will be open until April 26th and the awards will be handled in Malaga as part of DES – Digital Enterprise Show program.

Digital Enterprise Show 2022 call for speakers now open

Digital Enterprise Show 2022 will take place next June 14th to 16th for the first time in Malaga reuniting C-levels with the tech ecosystem to increase the competitiveness and resilience of the entire international business network.

DES2021 returns to Madrid from May 18 to 20 to accelerate the digital transformation of Spanish SMEs

The fifth edition of Digital Enterprise Show confirms its celebration in person at IFEMA, bringing together the entire technological ecosystem.

DES2021 will guide Spanish companies to take advantage of NextGeneration EU European recovery funds and find the technological partner to drive the transformation of their business model.

Digital Enterprise Show will gather over 30,000 executives in the next edition

Robotics, AI, voice technology and cybersecurity will be the hottest trends at DES 2020.

DES2019 become the must-attend event on digital transformation with 26,342 attendees from over 50 countries

DES2019 closes its fourth edition focused on guiding enterprises to boost their digital transformation with 26,342 visitors from more than 50 countries. IFEMA gathered from May 21st to 23rd latest innovations from leading global companies such as IBM, Telefónica Empresas, Altran, Deloitte Digital, EY, T- Systems, Globant, KPMG, Santander, Nutanix, Seidor, Zendesk or Improove, among more than 300 exhibiting organizations from the digital industry.

DES2019 will analyze how technologies are transforming the doctor-patient relationship in the Digital Health Forum

Artificial Intelligence and Big Data are the technologies that are driving new health care models in which data management is the protagonist

Leading companies in the sector such as Philips Health or Sanitas will address in DES2019 how artificial intelligence has helped to optimize the experience of the digital patient

DES2019 gathers administrations and companies in the Cities & Public Sector forum to analyze how the cities of the future will be

Cristian Citu, expert of the World Economic Forum, analyzes public-private collaboration in the Cities & Public Sector forum in DES2019

Stephan de Hass, Head of Ideation & Co-Creation of T-Systems and Jarno Eskelinen, Director of the Data Driven Innovation Program of the University of Edinburgh, will be some of the protagonists of the Cities & Public Sector Forum on May 21st

Santander, Telefonica, Deutsche Bank, Caixabank, MasterCard, Evo Bank, AndBank, UiPath, Ovamba Solutions and IDC experts analyze the challenges of the financial sector in DES2019

The new players, such as GAFA, and changes in regulation with the entry into force of the PSD2 directive and the launch of the Spanish Sandbox for FinTech, will be analyzed in the Banking and Insurance forum on May 23rd in DES2019

Large companies boost startups innovation in the Innovation Hub forum in DES2019

The approximately 30 participating startups will present their business proposal to investors, large companies, accelerators and scale-ups

IFEMA becomes a co-organizer of DES, Digital Enterprise Show to boost it and to place Madrid as a benchmark at an international level

The Community of Madrid and the Madrid City Council reaffirm their commitment to make Madrid the Digital Enterprises Capital and promote the celebration of DES, Digital Enterprise Show, in the city as a global reference event for the technology sector

With more than 23,000 visitors from more than 50 countries, DES2019 is consolidated as a forum for global debate on future technological trends

More than 450 international experts such as Christian Lifländer, Head of Cybersecurity of NATO; George Beebe, responsible for analysis for Russia in the CIA; or Antoinia Norman, CEO of Virgin’s entrepreneurship unit; will again go through the scenarios of DES to share the keys of digital transformation with attendees

DES2019 celebrates a new edition of the European Digital Mindset Awards

European Digital Mindset Awards recognize the most relevant international initiatives and projects in digital transformation carried by startups, business leaders and large organizations to boost into the digital economy. The projects will be evaluated by an international jury formed by experts in digital transformation, prestigious entrepreneurs and investors, who will consider the innovation, leadership, disruption, strategy and implementation stage of each applications in their decision.

Digital Enterprise Show presents Geopolitics and Data Privacy as main topics with the CIA, NATO and EU experts

Geopolitics will play a prominent role in DES2019. International relations between countries are also affected by technologies and by the use of the information they have. George Beebe is former director of CIA’s Russia analysis and Director of Intelligence and National Security at the US Centre of National Interest, and Christian Lifländer, Head of Cybersecurity at NATO, will explain to the more than 23,000 C-level executives attending, the challenges on cybersecurity, the phenomena of fake news, misinformation and post-truth.

DES becomes the most important event on the digital economy in Europe and celebrates the fourth edition

Digital Enterprise Show 2019 has announced Germany as the guest country for next edition scheduled from 21 to 23 May 2019 in Madrid. The event, which is consolidated as the largest professional European forum on digital transformation, brings together more than 20,000 executives from all over the world. With the aim of learning about technologies that are driving competitiveness and new business models for companies for 3 days, Madrid becomes the Digital Business World Capital.

20,974 attendees from 51 countries visited DES2018 and consolidates the event as the 'Davos' forum for Digital Economy

DES2018 has left an economic impact in the city of more than 39 million euros, resulting in large part from the increase in international visitors; 68% of which were C-Level senior executives and members of boards of directors. The organization has announced an agreement to keep the celebration of DES in Madrid for the next three years and has already announced the dates of the next edition, which will take place from May 21 to 23, 2019.

Artificial Intelligence, Cybersecurity, the new GDPR and the debate of the Digital Agenda by the political groups, mains trends of DES2018

AI experts such as Stuart Russel, leaders in cybersecurity like Chris Roberts or Aristedes Mahairas, special agent in charge of special operations/cyber division from FBI in NY and representatives of the main Spanish political parties will debate and share their knowledge during the 3 days of the forum.

CMO Priorities, Analytics, Martech, Inbound Marketing, Growth Hacking, Data Driven Marketing or Storytelling strategies to be analyzed during 3 days at DES2018

The lineup of speakers gather international experts such as Scott Brinker, the precursor of the martech concept worldwide, who will analyze how technology is currently transforming marketing; Walter Jennings, VP of Huawei’s Corporate Communication, who will reveal his experiences and strategies in Influencer Marketing; and Jeff Sanders who will bring his “50 not out” strategy from Australia.

DES presents its third edition with the latest technology and with Artificial Intelligence as the main trend

Artificial Intelligence will be in the spotlight as the main trend during the show. DES reunites top tech solutions that are driving the development of new business models such as IoT, Cloud, Cybersecurity, Blockchain or Digital Marketing among many others. A marketplace where digital solutions are applied to any kind of industry from banking to retail, automotive to utilities.

DES | Digital Business World Congress faces up to Digital Dilemas of the companies

DES | Digital Business World Congress launches the campaign of the next edition of DES2018 under the slogan “Facing the Digital Avalanche”.

The edition will focus the attention and experience of thousands of its visitors on the dilemmas that any executive must face when transforming their business model, along with the technologies that drive their competitiveness through the digitalization.

DES – Digital Business World Congress grows and consolidates its role as the major international event for the digital economy

17% of the visitors come mainly from the UK, USA, France, Italy, Germany and Mexico; showing the marked international character of this congress. DES has already announced dates for the third edition, which will take place from 22 to 24 May 2018, and will once again convert Madrid into the world capital of digital business over one week.

Maribel de la Vega, CIO of Liberty Insurance in Spain, Iberdrola, BlaBlaCar, Ferrovial and the Divisadero Barometer recognised in the Second Edition of the European Digital Mindset Awards presented by DES2017

DES presented the second edition of the European Digital Mindset Awards yesterday at a gala dinner in Florida Retiro, in the Spanish capital’s Retiro Park. The Awards recognise the most innovative proposals that offer a disruptive slant to Customer Experience and Management of ICTs, or that represent new digital business models.

Blockchain and cognitive systems based on Artificial Intelligence define the new era of organisations

Alex Tapscott and senior management from IBM and Amazon Web Services explained the key to these new technologies that are reinventing all industries to DES2017 attendee. The Blockchain revolution and cognitive systems based on Artificial Intelligence and Machine Learning were the hot topics of the second day of the Mastermind Congress taking place in DES2017.

The Spanish Finance Ministry, the Madrid Regional Government and City Hall join forces to boost digital transformation

The second edition of DES2017, the world’s largest digital transformation event, opened its doors yesterday with visitor numbers that exceeded those of the opening day of the first edition.
The Spanish Finance Ministry, the Madrid Regional Government and City Hall took part in the official inauguration of DES2017 to drive forward digital transformation in the business fabric as a motor for wealth creation.

DES2017 kicks off with 18,000 professionals in attendance and a €34 million economic impact for the city of Madrid

Madrid will become this week the international benchmark for digital economy. All the latest news and most innovative technological solutions, as well as new developments to come, will be discussed this week at DES|Digital Business World Congress 2017 (#DES2017), the biggest international meeting about digital transformation.

Alex Tapscott will reveal the impact of blockchain on industries for the first time at DES2017

City of Los Angeles CDO Lilian P. Coral, David Shing, Anders Indset and Susan Fonseca will accompany Tapscott on the panel of speakers at DES2017.

DES2017 brings together public institutions and international technology industry leaders, such as Amazon, IBM and Accenture, to guide companies towards digitisation.

DES – Digital Business World Congress 2017 reveals the event's structure

Blockchain and Artificial Intelligence: the tech trends at DES2017.

400 international speakers, more than 180 talks, 12 vertical forums and 6 specialist seminars make up a focused and unmissable agenda for executives.

Blockchain, IoT and Artificial Intelligence to take a leading role in DES - Digital Business World Congress

More than 18,000 professionals from the world over, more than 450 speakers and almost 200 conferences with more than 1,200 hours of expertise from the greatest experts in digital transformation

DES2017 welcomes business delegations from 15 countries looking for international partners in technology and cyber-security to Madrid from the 23 to 25 of May

DES2017 welcomes business delegations from 15 countries looking for international partners in technology and cybersecurity to Madrid from the 23 to 25 of May.

Cyber-security: the threats of the IoT, Cloud Computing or Artificial Intelligence to the modern world in DES2017

DES2017 is organising a cybersecurity forum to debate the new threats that face the new digital and connected world. For employees and citizens, to companies and governments, the expert panels will cover the types of threats that face us now, those that are yet to come, as well as the technologies and practices that could protect us.

The Digital Maturity Journey, the Trust Leap and other key concepts in digital transformation at DES – Digital Business World Congress

DES – Digital Business World Congress, the biggest global meeting on digital transformation, is putting the finishing touches to its second edition, which will focus on concepts such as the Digital Maturity Journey and take a holistic approach to all the implications of the change involved in the boom in digital business.

Madrid will host once again DES-Digital Business World Congress, the largest international event on digital transformation in the business world

The fair will return to Madrid (IFEMA) on 23, 24 and 25 May 2017, with the objective, once again, of turning Madrid into the world capital of digital transformation. To this end, the organizers are developing an exhaustive internationalization plan presenting the DES-Digital Business World Congress, in different capitals with the most important technological ecosystems worldwide.

DES2017 invites innovative polish companies to join the event

One of the main objectives of DES is to activate international exchange in the business industry, within technology companies, startups, clusters, incubators, business accelerators, consultants, business angels and venture capital funds. To this end, on the 7th of February the organization will meet the representatives of Polish ICT and tech Industry in the headquarters of Polish Information and Foreign Investment Agency in Warsaw.

DES, the largest international event on digital transformation in the business visits London in its international roadshow

Digital Enterprise Show (DES2017), the largest global meeting on digital transformation will return to Madrid (IFEMA) on 23, 24 and 25 May 2017, with the objective, once again, of turning Madrid into the Digital Enterprise World Capital. To this end, the organization have been meeting the British Tech Industry this morning in London, in the Telefónica Open Future & Wayra UK.

The IoT Israel Summit in partnership with Digital Enterprise Show will boost Tech Israeli companies to growth their business internationally

Both events will work together with the aim of helping Israel Tech companies to export internationally and promoting Israel’s innovation around the globe.

Digital Enterprise Show, the world’s leading event on Digital Transformation together with IoT Israel Summit, the leading IoT and Industry 4.0-related event in Israel, just started an agreement of collaboration with the goal of helping IT and Tech companies from Israel to grow their business and to be recognized around the world.

Digital Enterprise Show celebrate the success ot its first edition

DES2016 finished today its first edition with more than 18,000 attendees from over 40 countries. Over 40% of these attendees hold positions of responsibility in the management boards.

The next edition will be held from 23th to 25th of May of 2017 and Sweden will attend as country partner.

The second day of the event DES2016 combines the Masterminds Congress Program along with two Industry Programs: Fujitsu World Tour and Salesforce Essentials

Nigel Fenwick, Forrester VP & Principal Analyst, was the speaker in the morning keynote on the second day of the DES2016 event. His presentation “Digital Predator or Digital Prey” was the metaphor he used to share with the audience of the main auditorium relevant figures about the present and the future of the Digital Transformation, extracted from the “State Of Digital Business, 2015 To 2020” report.

So far, according to this report, only 21% of the companies have the right culture to face the challenge of the digital transformation. 19% have the right technology for that and only 16% of all professionals have the optimal capabilities to work in a digital scenario. These figures contrast with the executive’s expectations:47% of them foresee that in 2020, more than 50% of the sales figures of their companies will be driven by digital business.

In his presentation, Nigel Fenwick, shared some guidelines to help companies to become digital predators and avoid the fate of being digital preys. By 2020, all companies will be either digital predators or digital preys.

Federico Flórez CIO of Ferrovial and Melia Hotels recognized in the Digital European Mindset Awards granted by DES2016

The European Digital Mindset Awards awarded in its first edition the most outstanding projects and professionals in digital transformation

Fernando Almaraz (University of Salamanca) was awarded in the Best journalistic work on digital transformation category, while Improove Search was awarded in the Best digital campaign category and Spotcat in the Best Startup category

Marketing is also embracing digitalization

Regarding digital marketing, the conference has focused on different topics, from a introduction during the first session of the day with Jaime Castelló from ESADE, to advanced techniques such as client engagement or IT advertising with speakers from various fields like banking or communication.

Marketing has become an essential tool to make the products and services offered by companies reach an extremely wide but at the same time carefully segmented audience.

Digital Enterprise Show will award the best digital leader, the best digital transformation enterprise and the best digital disruptor start-up

The European Digital Mindset Awards will recognize the most outstanding companies and professionals in digital transformation gathered in 5 categories: Best digital leader executive of 2016, Best digital transformation enterprise, Best journalistic work on digital transformation, Best digital campaign and Best digital disruptor start-up.

International experts on Digital Transformation Albert László Barabási, Sydney Finkelstein, Michael Krigsman and Brian Solís will be taking part as speakers in Digital Enterprise Show

More than 300 international speakers will share in Madrid their strategic vision about digital transformation, leadership and business innovation in the Congress that will be held in the framework of Digital Enterprise Show.

Digital Enterprise Show awards the best projects on Digital Transformation

Call for awards are open for the European Digital Mindset Awards, rewarding the most stunning leading projects and professionals in digital transformation and will be chosen by an International Committee of Experts.