Finalist European Digital Mindset Awards 2026

MEET THE FINALISTS OF THE DES2026 EUROPEAN DIGITAL MINDSET AWARDS

BEST TECHNOLOGY TRANSFORMATION ENTERPRISE

This prestigious award recognizes the enterprise that has demonstrated exceptional innovation, leadership, and success in leveraging digital technologies to transform its operations, processes, and business models.

For simplifying the creation of interactive content through a no-code, AI-powered platform that enables teachers, companies, and individuals to build engaging experiences, transforming static materials into active and visual formats used by over 45 million users worldwide and widely adopted in higher education to change how people learn and communicate.

For scaling industrial artificial intelligence across energy operations through the deployment of multiple in-house machine learning model waves, optimizing refining processes such as visbreaking, fuel blending, and predictive maintenance, and enabling real-time decision-making across thousands of operational variables to improve efficiency, performance, and industrial autonomy.

For driving a 360º enterprise transformation through a GenAI ecosystem that combines internal automation and external customer-facing agents, enabling large-scale task orchestration, sales generation and post-sales service automation, while integrating multiple AI technologies to shift from passive assistance to active execution with measurable operational and financial impact.

BEST INSPIRING/INFLUENTIAL JOURNALISTIC WORK

This esteemed award celebrates outstanding media work that has inspired, informed, and influenced audiences about the power and potential of digital transformation and innovation. Whether through press articles, television programs, radio broadcasts, or social media content, the recipient of this award has demonstrated exceptional storytelling, creativity, and impact in communicating complex technological concepts in an accessible and engaging manner.

For elevating data centres in Spain from a niche technical topic to a strategic national priority, strengthening public understanding through coordinated sector evidence, media leadership, institutional positioning and ecosystem-building, and reinforcing their role as critical infrastructure for AI, competitiveness, resilience and technological sovereignty.

For analyzing how artificial intelligence, far from being neutral, can reproduce and amplify gender inequalities when trained on biased historical data, and for examining its impact on decisions affecting fundamental rights while highlighting the need for technical and regulatory measures to prevent the automation of existing discrimination.

For delivering independent, real-time data journalism on Spain’s housing market through a long-standing housing index based on proprietary data and consistent methodology, providing transparent and accessible insights that support journalists, citizens, and policymakers in understanding price trends and market dynamics and informing public debate on housing.

BEST MARKETING CAMPAIGN

This prestigious award honors excellence in marketing strategy, creativity, and execution that has delivered outstanding results in promoting products, services, or brands in the context of digital transformation or innovation.

For driving targeted corporate wellness growth through a multi-channel digital out-of-home, native, and display strategy that leverages premium publisher networks and daypart targeting to reach business professionals during peak commuting hours, increasing visibility, engagement, and website traffic in a competitive fitness and wellness market.

For overcoming high advertising saturation during peak retail periods through a full-funnel, multiplatform marketing strategy that integrates acquisition, awareness, and conversion phases across channels such as social media and performance marketing, ensuring consistent messaging and driving significant increases in reach, traffic, and sales while maintaining a premium brand positioning.

For redefining real estate marketing through the integration of artificial intelligence and human creative direction, using large-scale AI-generated creative testing to optimise campaign performance and positioning home search as a calm, stress-free experience that strengthens emotional connection, brand differentiation and innovation leadership in the housing market.

BEST TECH INNOVATION, PUBLIC SECTOR

This esteemed award recognizes a public sector digital accelerator that has demonstrated exceptional leadership, innovation, and impact in driving digital transformation within government entities.

For pioneering the world’s first intelligent tree as a nature-based urban infrastructure that integrates hydroponic systems, renewable energy, connectivity, AI assistance and real-time environmental sensing, demonstrating a replicable model for transforming public spaces in rural municipalities through sustainable innovation, technology and citizen engagement.

For positioning the Spanish Data Protection Authority (AEPD) as a pioneer in responsible public-sector AI transformation, advancing a model where technological innovation and the protection of fundamental rights go hand in hand through transparency, strong governance and collaboration, and establishing a framework for the safe, legal and ethical implementation of artificial intelligence in public administration.

For enabling proactive wildfire management through an AI-, 5G- and IoT-powered predictive platform that enhances emergency response by monitoring real-time environmental conditions and firefighter vital signs, reducing response times, improving coordination, and strengthening life-saving resilience for first responders.

BEST DIGITAL PROJECT ORIENTED TOWARDS ESG

This prestigious award celebrates excellence in digital projects that are dedicated to advancing sustainability goals and driving positive environmental impact. The recipient of this award has demonstrated outstanding innovation, creativity, and commitment in leveraging digital technologies to address environmental challenges, promote sustainable practices, and contribute to the achievement of global sustainability targets.

For reducing environmental impact through the implementation of a new organisational model and the digitisation and simplification of administrative procedures, eliminating unnecessary travel, lowering transport-related energy consumption, and improving energy efficiency in headquarters by decreasing on-site resource demand and operational load.

For optimizing water usage in hydraulic fracturing operations through a digital tool that enables more efficient design of unconventional processes, maximizing the reuse of produced water while minimizing reliance on natural water sources and reducing the environmental impact associated with water consumption and transportation.

For bringing environmental data and biodiversity awareness to citizens and tourists through an AI-powered public installation that visualises real-time ESG impact metrics from a hydroponic vertical garden, enabling interactive exploration of sustainability outcomes such as water savings, CO₂ reduction, urban cooling and noise reduction, and promoting urban regeneration through immersive educational experiences.

BEST DIGITAL DISRUPTIVE START-UP

This esteemed award celebrates the entrepreneurial spirit and innovative prowess of a disruptive start-up that is revolutionizing industries and challenging traditional business models through digital innovation. The recipient of this award has demonstrated exceptional vision, agility, and ingenuity in identifying untapped opportunities, disrupting markets, and driving transformative change in their respective industry.

For transforming musculoskeletal rehabilitation within fragmented, insurance-driven care systems through an AI-assisted, data-driven clinical platform that replaces case-based injury management with personalised recovery pathways, enabling significantly improved outcomes such as 28-day average recovery (38% faster), 50% cost reduction, 81% adherence and 8.91/10 patient satisfaction, and promoting scalable, human-centred rehabilitation across Europe as it expands from a 40% share of Spain’s auto insurance market into broader health insurance.

For bringing efficiency and quality to recruitment through a digital hiring marketplace that removes upfront costs and inefficiencies, enabling companies to publish jobs for free and only pay upon successful hire, such as access to recruiter-screened candidates, faster hiring processes, access to passive talent and reduced hiring risk, and promoting a performance-based hiring model with flexible fees and a 60-day replacement guarantee.

For bringing precision automation to high-density agriculture through a modular, sensor-fused harvesting platform, enabling real-time AI-based crop assessment for ripeness and quality selection alongside LiDAR SLAM navigation for centimeter-level accuracy in GPS-denied environments, and promoting more efficient and selective harvesting in orchards and greenhouses.