Agenda for business leaders
Transform your management area, Next is Now
Participate in an exclusive agenda for each professional role that will help you adopt the best strategies to achieve a successful transformation of the management area. Each panel is specially designed to empower C-Level executives and help them adapt to the new digital economy. Join the summits to adopt the crucial knowledge, skills and solutions to ignite your organization, uncover new opportunities, fuel innovation and discover digital talent.
Leadership Summit
An international meeting of business and political leaders. Altogether, we aim to promote digitization of SMEs, large corporations and public administrations.
CDO Summit
Chief Digital & Data Officer are transformation leaders, not just focusing on transforming their organizations, but in building out new business models to satisfy today’s customer demands.
CIO
In the midst of the digital revolution, where different technologies facilitate and force transformation, CIOs face the challenge of leading their organizations by delivering innovative use of IT.
Digital Marketing Planet
Improve your customer experience, stay relevant and enhance your user experience, to understand which are the processes needed to target your customers more easily and even enter new markets.
Agenda for business leaders
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Welcome to DES 2023!
- Tue 13 Jun
- 9:45 - 10:00
- Main Auditorium
- Premium VIP Pass
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Welcome to the new era of Digital Marketing
- Tue 13 Jun
- 10:00 - 10:10
- Digital Marketing Planet
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The Future is not what It used to Be. Next Is Now
- Tue 13 Jun
- 10:00 - 10:40
- Main Auditorium
- Premium VIP Pass
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The new Marketing era: technologies breaking the digital frontier
- Tue 13 Jun
- 10:10 - 10:40
- Digital Marketing Planet
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Retos de las utilities en ecosistemas digitales de alto rendimiento
- Tue 13 Jun
- 10:40 - 11:00
- Digital Marketing Planet
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From the Battlefield to Boardroom: Elite Organizations in Dynamic Times
- Tue 13 Jun
- 11:00 - 11:20
- Main Auditorium
- Premium VIP Pass
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Talk to Me about Money
- Tue 13 Jun
- 11:00 - 11:20
- Digital Marketing Planet
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Imaginando el futuro
- Tue 13 Jun
- 11:20 - 11:40
- Digital Marketing Planet
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Driving Innovation and Change in the workplace
- Tue 13 Jun
- 11:20 - 12:00
- R-Evolution Theatre by Personio
- Premium VIP Pass
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Boundless – A new mindset for unlimited business success
- Tue 13 Jun
- 11:20 - 12:00
- Main Auditorium
- Premium VIP Pass
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Opening Ceremony
- Tue 13 Jun
- 12:00 - 12:40
- Main Auditorium
- Premium VIP Pass
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Technology: the key for the emotional retribution
- Tue 13 Jun
- 12:00 - 12:20
- R-Evolution Theatre by Personio
- Premium VIP Pass
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Audio - Text (the importance of AI)
- Tue 13 Jun
- 12:00 - 12:20
- Digital Marketing Planet
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Customer Data Activation: Maximizing the Value of Your Customer Data
- Tue 13 Jun
- 12:20 - 12:40
- Digital Marketing Planet
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Cyberspace Defense
- Tue 13 Jun
- 12:40 - 13:00
- Main Auditorium
- Premium VIP Pass
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Navigating the Tech Ecosystem: The Modern CMO's Path to Success
- Tue 13 Jun
- 12:40 - 13:00
- Digital Marketing Planet
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Smart Health. Upgrading medical care
- Tue 13 Jun
- 13:00 - 13:20
- Digital Marketing Planet
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Digital Workplace: transforming user experience
- Tue 13 Jun
- 13:00 - 13:20
- R-Evolution Theatre by Personio
- Premium VIP Pass
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Meet The Disruptors: A conversation of Game changers and Visionaries
- Tue 13 Jun
- 13:00 - 14:00
- Main Auditorium
- Premium VIP Pass
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The Digital Transformation of Learning & the power of AI
- Tue 13 Jun
- 13:40 - 14:00
- R-Evolution Theatre by Personio
- Premium VIP Pass
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Growth & Business
- Tue 13 Jun
- 15:50 - 16:10
- Digital Marketing Planet
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10 Breakthrough Technologies 2023 | MIT Technology Review
- Tue 13 Jun
- 15:50 - 16:10
- Main Auditorium
- Premium VIP Pass
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ESG. Means Business. Show me the money!
- Tue 13 Jun
- 16:10 - 17:10
- Main Auditorium
- Premium VIP Pass
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Entrenando la felicidad. El viaje hacia la analítica avanzada
- Tue 13 Jun
- 16:10 - 16:30
- R-Evolution Theatre by Personio
- Premium VIP Pass
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Facilitating the move to PII marketing in uncertain times
- Tue 13 Jun
- 16:30 - 16:50
- R-Evolution Theatre by Personio
- Premium VIP Pass
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Data-Driven Decision Making
- Tue 13 Jun
- 16:50 - 17:30
- R-Evolution Theatre by Personio
- Premium VIP Pass
Powered by: 
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Innovation, culture and talent will drive your business destiny
- Tue 13 Jun
- 17:10 - 17:30
- Main Auditorium
- Premium VIP Pass
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Performance Marketing e IA: la revolución a través de los datos
- Tue 13 Jun
- 17:10 - 17:30
- Digital Marketing Planet
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Twin Transition: Digital transformation as a key partner in sustainability
- Tue 13 Jun
- 17:30 - 17:50
- Main Auditorium
- Premium VIP Pass
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Building a Modern Data Platform for Business Innovation
- Tue 13 Jun
- 17:30 - 17:50
- R-Evolution Theatre by Personio
- Premium VIP Pass
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Esports y Gaming: IA, NFTs y Metaverso ¿Oportunidad o burbuja para las marcas?
- Tue 13 Jun
- 17:30 - 17:50
- Digital Marketing Planet
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WEB 3.0: Everything you Need to Know
- Tue 13 Jun
- 17:50 - 18:10
- Digital Marketing Planet
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Data: The Next Evolution
- Tue 13 Jun
- 17:50 - 18:10
- Main Auditorium
- Premium VIP Pass
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Data Everywhere: Managing complexity in hybrid environments
- Tue 13 Jun
- 17:50 - 18:10
- R-Evolution Theatre by Personio
- Premium VIP Pass
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Data Marketplace: the cornerstone of Data Democratization
- Tue 13 Jun
- 18:10 - 18:30
- R-Evolution Theatre by Personio
- Premium VIP Pass
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Digital TECHNOLOGY FOR GOOD...
- Wed 14 Jun
- 10:00 - 10:20
- Digital Marketing Planet
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The Era of Generative AI
- Wed 14 Jun
- 10:00 - 10:40
- Main Auditorium
- Premium VIP Pass
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Rebuilding social capital and transforming the employee experience
- Wed 14 Jun
- 10:00 - 10:20
- Auditorium VMWARE
- Premium VIP Pass
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Beyond Words: The Power of Synthetic Voices in the Age of Conversational AI
- Wed 14 Jun
- 10:20 - 10:40
- Digital Marketing Planet
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Programmatic Tech (Content Ads) / Agencies
- Wed 14 Jun
- 10:40 - 11:00
- Digital Marketing Planet
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Why a Hybrid Cloud strategy is crucial today for your business?
- Wed 14 Jun
- 10:40 - 11:00
- Main Auditorium
- Premium VIP Pass
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IA Generativa: Transformando los Negocios
- Wed 14 Jun
- 11:00 - 11:40
- Digital Marketing Planet
Powered by:
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How to address challenges related to Cloud regulation and sovereignty
- Wed 14 Jun
- 11:00 - 11:20
- Auditorium VMWARE
- Premium VIP Pass
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Exponential Solutions for VUCA problems
- Wed 14 Jun
- 11:00 - 12:00
- Main Auditorium
- Premium VIP Pass
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CIO, impulsor de la Innovación como componente diferencial
- Wed 14 Jun
- 11:20 - 11:40
- Auditorium VMWARE
- Premium VIP Pass
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CIOs who rock the world. The new RockStars of Technology in the C´Suite
- Wed 14 Jun
- 11:40 - 12:20
- Auditorium VMWARE
- Premium VIP Pass
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Future-proof your business: how TUI increased conversions by 400 %
- Wed 14 Jun
- 11:40 - 12:00
- Digital Marketing Planet
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The Data dilemma
- Wed 14 Jun
- 12:00 - 12:20
- Main Auditorium
- Premium VIP Pass
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The online learning business in the transformation era
- Wed 14 Jun
- 12:00 - 12:20
- Digital Marketing Planet
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Inorganic business growth: Brand strategy
- Wed 14 Jun
- 12:20 - 12:40
- Digital Marketing Planet
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The New World Order. Geostrategy Hybrid Wars in a Technological World
- Wed 14 Jun
- 12:20 - 13:00
- Main Auditorium
- Premium VIP Pass
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Advancing Sustainability beyond green marketing
- Wed 14 Jun
- 12:40 - 13:00
- Digital Marketing Planet
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High Touch – High Tech en los eventos
- Wed 14 Jun
- 13:00 - 13:20
- Digital Marketing Planet
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Gear up your organization for maximum impact with AI
- Wed 14 Jun
- 13:00 - 13:20
- Main Auditorium
- Premium VIP Pass
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The future workplace: An organisation’s journey to Employee Choice
- Wed 14 Jun
- 13:00 - 13:40
- Auditorium VMWARE
- Premium VIP Pass
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Audience Fidelity in a world of ID deprecation
- Wed 14 Jun
- 13:20 - 13:40
- Main Auditorium
- Premium VIP Pass
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Digitalization of the Non-Conformance Process: Driving Cultural Change
- Wed 14 Jun
- 13:40 - 14:00
- Auditorium VMWARE
- Premium VIP Pass
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Mediterranean immersion in Data & AI trends
- Wed 14 Jun
- 13:40 - 14:00
- Main Auditorium
- Premium VIP Pass
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Future AI: Implications for Business
- Wed 14 Jun
- 15:30 - 15:50
- Main Auditorium
- Premium VIP Pass
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IA Generativa
- Wed 14 Jun
- 15:30 - 15:50
- Digital Marketing Planet
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Our Learnings on How to Improve IT Operations
- Wed 14 Jun
- 15:30 - 15:50
- Auditorium VMWARE
- Premium VIP Pass
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Empowering CxO for sustainable IT
- Wed 14 Jun
- 15:50 - 16:10
- Main Auditorium
- Premium VIP Pass
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Hi Omniexperience, bye bye Omnichannel
- Wed 14 Jun
- 15:50 - 16:10
- Digital Marketing Planet
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Transforming tomorrow's city
- Wed 14 Jun
- 16:10 - 16:30
- Main Auditorium
- Premium VIP Pass
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Love Brands sell more. The algorithm to become a love Brand
- Wed 14 Jun
- 16:10 - 16:50
- Digital Marketing Planet
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Total Disruption in Media. Entertainment for distributed audiences
- Wed 14 Jun
- 16:30 - 17:30
- Main Auditorium
- Premium VIP Pass
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Digital Game Changers: Spain's Leading Role in Sports Transformation
- Wed 14 Jun
- 16:50 - 17:10
- Auditorium VMWARE
- Premium VIP Pass
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Total Transformation Program. A (good) private equity story
- Wed 14 Jun
- 17:10 - 17:30
- Auditorium VMWARE
- Premium VIP Pass
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MARKETING for SILVER SURFERS. The Demographic Wave
- Wed 14 Jun
- 17:10 - 17:50
- Digital Marketing Planet
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Embracing a positive change
- Wed 14 Jun
- 17:30 - 17:50
- Main Auditorium
- Premium VIP Pass
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Connecting and collaborating with start-ups
- Wed 14 Jun
- 17:30 - 17:50
- Auditorium VMWARE
- Premium VIP Pass
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CIO meets Innovation
- Wed 14 Jun
- 17:50 - 18:30
- Auditorium VMWARE
- Premium VIP Pass
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Making Europe More Accesible Through Technology
- Wed 14 Jun
- 18:10 - 18:30
- Main Auditorium
- Premium VIP Pass
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Estrategias de marketing digital para la generación Z.
- Wed 14 Jun
- 18:10 - 18:30
- Digital Marketing Planet
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Spam para hoy, hambre para mañana
- Thu 15 Jun
- 10:00 - 10:20
- Digital Marketing Planet
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Building A Smarter Friend
- Thu 15 Jun
- 10:00 - 10:20
- Main Auditorium
- Premium VIP Pass
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The winners and losers as the future accelerates
- Thu 15 Jun
- 10:20 - 10:40
- Main Auditorium
- Premium VIP Pass
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Zero Trust Everywhere, all at once
- Thu 15 Jun
- 10:40 - 11:00
- Main Auditorium
- Premium VIP Pass
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Identity Security: Trust & Resilience
- Thu 15 Jun
- 11:00 - 12:00
- Main Auditorium
- Premium VIP Pass
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The CPO Role is key for success
- Thu 15 Jun
- 11:00 - 11:20
- R-Evolution Theatre by Personio
- Premium VIP Pass
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Renaissance 5.0: Digital Humanism For a New Era
- Thu 15 Jun
- 12:00 - 12:20
- Main Auditorium
- Premium VIP Pass
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¿Cómo es la compra de tecnología en el sector público?
- Thu 15 Jun
- 12:20 - 13:00
- R-Evolution Theatre by Personio
- Premium VIP Pass
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Beyond Clicks and Downloads: Unleashing the Power of User Acquisition
- Thu 15 Jun
- 12:20 - 12:40
- Digital Marketing Planet
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How AI for Media Tools, will affect Creative & EdTech Industries
- Thu 15 Jun
- 13:00 - 13:20
- Digital Marketing Planet
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Quo Vavis Metaverse. Timelapse 2025
- Thu 15 Jun
- 13:20 - 13:40
- Main Auditorium
- Premium VIP Pass
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Where Unicorns are born
- Thu 15 Jun
- 13:20 - 14:00
- Digital Marketing Planet
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What is hot in 2023 marketing- Direct Selling, Info-products
- Thu 15 Jun
- 13:20 - 14:00
- Digital Marketing Planet
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AI: The new battlefield for big tech companies (GAFAM)
- Thu 15 Jun
- 13:40 - 14:00
- Main Auditorium
- Premium VIP Pass
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The Digital Dilemma: A necessary brake or an unavoidable opportunity?
- Thu 15 Jun
- 15:30 - 15:50
- Main Auditorium
- Premium VIP Pass
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Account Based Marketing: a key for success in B2B
- Thu 15 Jun
- 15:30 - 16:10
- Digital Marketing Planet
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“I am sure customers Will show up any moment” managing expectations
- Thu 15 Jun
- 15:30 - 15:50
- Digital Marketing Planet
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Beyond the Horizon: Challenges and Opportunities
- Thu 15 Jun
- 15:50 - 16:30
- Main Auditorium
- Premium VIP Pass
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How to design the coolest Avatar.
- Thu 15 Jun
- 15:50 - 16:10
- Digital Marketing Planet
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Digital Transformation that Works .
- Thu 15 Jun
- 15:50 - 16:10
- Main Auditorium
- Premium VIP Pass
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The best inmerssive experiences. Every sense and sensibility
- Thu 15 Jun
- 16:10 - 16:50
- Digital Marketing Planet
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Enamora a través de las experiencias de marca
- Thu 15 Jun
- 16:10 - 16:50
- Digital Marketing Planet
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CLOSING REMARKS – The Future was already here
- Thu 15 Jun
- 16:30 - 17:00
- Main Auditorium
- Premium VIP Pass
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Test the New Toys for adult marketeers
- Thu 15 Jun
- 16:50 - 17:10
- Digital Marketing Planet
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La transformación digital del Marketing Gastronómico
- Thu 15 Jun
- 16:50 - 17:20
- Digital Marketing Planet