10-12 JUNE 2025 | MÁLAGA - FYCMA

How to successfully approach digital transformation: the ‘people’ key role

Tue 11 Jun | 13:20 - 14:00

This keynote explores the essential strategy for successfully addressing digital transformation within any organization, highlighting the “People” crucial role in this process. From adopting new technologies to implementing cultural changes, this analysis examines how businesses can navigate the complex landscape of digital transformation with efficiency and resilience.

Speaker
Blanca Gómez González

Blanca Gómez González

Employability and Relations with Organizations Director

Advantere School of Management