10-12 JUNE 2025 | MÁLAGA - FYCMA

E-commerce Giants meet Ai- Pioneers: innovation unlocked

Wed 12 Jun | 11:00 - 11:20

Join us for an insightful fireside chat where industry leaders from both the E-commerce and AI sectors come together to explore the dynamic landscape of innovation. This session features the Head of Technology of Hepsiburada (one of the largest e-commerce of EE & MENAT with GMV of $3 bn) and the CEO of Aiuta (a cutting-edge AI Style Discovery Platform for e-commerce). They will delve into the advantages and challenges of driving innovation in large versus small companies, sharing personal war stories that highlight both successes and failures and will deep-dive into the latest innovation they just launched together.

Speakers
Mert Hekimci

Mert Hekimci

Head of Technology at Hepsiburada

Hepsiburada

Inara Mukhamedova

Inara Mukhamedova

Chief Executive Officer

Aiuta