10-12 JUNE 2025 | MÁLAGA - FYCMA

Challenges and opportunities of employer branding today

Tue 11 Jun | 11:20 - 12:00

This session delves into the unique landscape of employer branding within the framework of a BANI (Brittle, Anxious, Non-linear, and Incomprehensible) world. This presentation explores the distinct challenges faced by organizations in attracting and retaining talent amidst rapidly changing and uncertain environments. From navigating unpredictable market dynamics to addressing shifting employee expectations, attendees will gain valuable insights into the complexities of employer branding in the BANI era. Moreover, the session highlights the opportunities that arise from embracing agility, resilience, and innovation in employer branding strategies.

 

Speakers
Begoña Parada Casaleiro

Begoña Parada Casaleiro

Human Resources Director

PreZero España

Christof Schminke

Christof Schminke

Senior Vice President Global Brand and Communications

Job&Talent

Lola Alvarez Alvarez

Lola Alvarez Alvarez

EVP People

Berry Global

Marta Moseguí

Marta Moseguí

Chief People Officer

Natura Bissé International

Moderators
Ana Escurin

Ana Escurin

Founder

Utopians Nation