11-13 JUNE 2024 | MÁLAGA - FYCMA

Beyond the Creator Economy: New Sustainability Avenues at the Crossroads of Culture and Technology

Thu 13 Jun | 12:20 - 13:00

This panel offers an in-depth analysis of the emerging landscape following the so-called ‘creator economy’. We’ll discuss how the web2 promises of democratization and success have not fully materialized, leaving many cultural creators in search of more sustainable and equitable alternatives. Focusing on the intersection of technology and culture, we’ll examine how artificial intelligence, blockchain, and new platforms are redefining possibilities for creators. The discussion will cover how these innovations can overcome web2 limitations, offering new models for creation, distribution, and monetization of cultural content. Through concrete cases and examples, we aim to illustrate how creators are using these technologies to gain more autonomy, generate fairer income, and connect more directly and meaningfully with their audience. Additionally, we’ll explore these tools’ potential to promote greater diversity and representation in the cultural sector, especially in Latin American contexts.