Back to agenda Digital Marketing Planet The power of content in the exponential era: culture, sports and (dis) information Wed 12 Jun | 10:20 - 11:00 Digital Marketing Planet Todos los pases Experts in media, culture, sports, and technology discuss how content shapes our perceptions, influences our decisions, and defines our social interactions. From the proliferation of fake news to the virality of cultural and sporting moments, the complex interactions between content and society are examined. Additionally, crucial issues such as ethics in content production and distribution, the role of digital platforms in disseminating accurate information, and the responsibility of content creators in the era of disinformation are addressed. Speaker Ginger Renee Actress Freelance Moderator Guillermo Ríus Barraguer Professor The Valley Digital Business School