Back to agenda Digital Marketing PlanetGenerative AI Branded Entertainment: The fresh New Brands and Generative AI Tue 11 Jun | 11:20 - 12:00 Digital Marketing Planet Todos los pases This panel explores the innovative intersection of branding, exponential tecnologies and entertainment, highlighting emerging brands making waves in the entertainment industry. This dynamic session showcases how brands are creatively integrating themselves into entertainment content to engage audiences in authentic and memorable ways. Join us as we uncover the latest trends, success stories, and strategies reshaping the landscape of branded entertainment today. Moderator Pablo Muñoz Vice Presidente BCMA