10-12 JUNE 2025 | MÁLAGA - FYCMA

The new competitive landscape in the tourism industry thanks to AI

Wed 12 Jun | 15:30 - 15:50

Explore the evolving competitive landscape in the tourism and hospitality industry with the integration of AI in the current exponential context. Delve into how Artificial Intelligence is reshaping customer experiences, operational efficiency, and overall business strategies. Gain insights into the transformative potential of AI, offering a competitive edge and unlocking new possibilities in the dynamic world of tourism and hospitality.


Lucía Martínez

Lucía Martínez


AR Hotels & Resorts

Jorge Serrano Jurado

Jorge Serrano Jurado

General Secretary

International Association of Hotel Managers & Tourism Executives (CIDH)