11-13 JUNE 2024 | MÁLAGA - FYCMA

The attention war and the profile of the new consumer: Data and content

Tue 11 Jun | 16:30 - 17:00

Enter the battlefield of attention where the modern consumer reigns supreme. In this riveting exploration, we uncover the intricate profile of today’s consumer within the ever-evolving tech landscape. As attention becomes the ultimate commodity, we delve into the behaviors, preferences, and trends that shape the decisions of this new breed of consumer. Join us as we navigate through the digital battleground, deciphering the strategies and tactics necessary to capture and retain the attention of this empowered demographic and discovering key strategies for marketers in Data and Content.

 

Speakers
Margarita Ollero Ruiz

Margarita Ollero Ruiz

Consumer Expert

Consultant

Mihaela Tudor

Mihaela Tudor

Global Vice president & Country Leader

EWA European Women's Association

Jesús García de Madariaga

Jesús García de Madariaga

Full Professor in Marketing

Universidad Complutense de Madrid

Moderators
Alberto Díaz

Alberto Díaz

Socio director de Migration y The Bachmind

Migration