11-13 JUNE 2024 | MÁLAGA - FYCMA

How to achieve over 400 million views on TikTok: the success case of Tous

Tue 11 Jun | 13:00 - 13:20

The power of content: Tous brought to life its inaugural nail jewelry collection through a co-creation process with the TikTok community, swiftly selling out in the brand’s stores. Leveraging a trend on the platform, #NailArt, which unites a passionate and creative community devoted to artistic expression through nail design.

Speakers
Anaïs Durand

Anaïs Durand

Director of Marketing and Communication

Tous

Teba Lorenzo

Teba Lorenzo

Sales Country Manager

TikTok