Back to agenda Digital Marketing PlanetSocial Platforms and Digital Rights The AI revolution: opportunities, risks, and governance Thu 13 Jun | 13:00 - 13:20 Digital Marketing Planet CLEAR CHANNEL All type of tickets An exploration of the growing importance and legal impacts of artificial intelligence and its interaction with individuals. The session will analyze associated risks such as privacy, biases, and transparency, as well as opportunities to enhance user experience and operational efficiency. Additionally, it will present the current regulatory landscape and the need for governance that promotes ethical and responsible AI, concluding with the relevance and long-term benefits of this transformation. Speaker Marisa Delgado Head of Knowledge Management Pérez-Llorca