AI The Revolution of the Generative AI (IV): Entertainment The advent of generative AI marks a pivotal moment across various sectors, transcending the confines of human creativity and efficiency. This relatively young technology is already reshaping industries across healthcare,... 6 June, 2024
Digital Marketing 7 marketing trends for 2021 to put the client in the centre of any business Nowadays, the consumer has a lot of expectations on a brand, such as a reliable service, a brand purpose alienated with his or her values, and experiences that allow him... 12 February, 2021
Digital Marketing Digital Transformation Disrupción digital Marketing Technology Landscape Supergraphic (2020) Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions. If you want to know... 29 April, 2020
Digital Marketing The 5 best digital marketing trends that you can’t ignore anymore Here we will talk about digital marketing trends that will provide you with benefits and advantages and that will boost the growth of your business. Innovation in marketing allows us... 26 August, 2019
Digital Marketing How to choose the right digital communication strategy to exceed your target? Each company is a separate world. Each campaign is completely different. Are you clear about your goals? Do you know exactly what you want? If the answer is yes, your... 21 May, 2019
Digital Marketing What is an AdExchange and how advertisers use it? The AdExchange is the ecosystem in which the magic of programmatic advertising takes place, very much in vogue in recent years due to its effectiveness in impacting clients with the... 16 November, 2018
Digital Marketing Creativity and marketing automation | the key to succeed Marketing automation is developing fast and clearly, has come to stay. That is why we would like to inspire you with different tips in order to set a successful series of marketing... 9 November, 2018
Digital Marketing Digital Transformation Influence of social marketing for companies In the 1970s experts became fully aware that social marketing principles could be used to sell attitudes and ideas and not only to sell products to consumers. Social marketing has changed... 25 November, 2017
Digital Marketing Digital marketing; the key to the success of any company It is well know that nowadays it is indispensable to be part of the internet network, there are a lot of interesting and useful tools like the social media and... 22 August, 2017
Digital Transformation Organizational Transformation in the Digital Age The era of the functional organization of our lifetime is now experiencing a low hours path. The insolent emergence of the digital world into business has highlighted, among other issues,... 19 June, 2017
Digital Marketing Digital Transformation The most relevant digital transformations in the present The digital transformations are necessary changes that motivate the companies to invest in technology and a new system adapted to the new technological society we are transforming to. These changes... 8 June, 2017
Digital Marketing Why animated explainer videos have the best ROI Watching a good animated marketing video can make your visitors feel compelled to buy what you have to sell. 1. Videos, the prefered asset Video has recently been voted among... 28 April, 2017
Digital Marketing Digital Transformation in Sales: What is the role of the modern Sales Professional? Image credit: Bloomberg The above graphic from Bloomberg shows how companies like Atlassian are disrupting the average cost of sales and marketing in the industry, basically by slashing the cost... 7 April, 2017