13-15 JUNE 2023
MÁLAGA - FYCMA

The digital transformations are necessary changes that motivate the companies to invest in technology and a new system adapted to the new technological society we are transforming to. These changes need the company to give all the business a whole new perspective and for that it is necessary a lot of logic, creativity and constant connection with the clients to know what they would like and what kind of adjustment needs to be done.
Each Company can take a different perspective or path to change completely, however there are some important tasks that have already been stablished on the big picture that are necessary to achieve a successful digital transformations that gives the mayor amount of benefits to the company

The adaptability is fundamental for digital transformations

The adaptability is maybe one of the most important key words through the whole process of a digital transformation, after all the evolution of the complete business scheme as it has been done up until now will occur independently of the measures that are taken so it is a better option to make proper preparations and start to arrange all the structure of the company so it becomes more versatile and prepared for any kind of scenario. Something really important is not only evolving in pro of adapting to the new technology, but also to evolve the service offered to the clients.

The experience of the user is important

This is an important part of the transformation required for digital transformations, because both the clients and the employees most fell comfortable in this new environment and to achieve this goal it is required to design a well-made and effective internet page or application that understands the user’s necessities. Additionally there is the goal to make the experience of the clients the best they can get and this will make them get more involved with the company brand and even cause the recommendation of the company to other persons, expanding the network and bringing new opportunities.
To achieve and improve of each client experience it is necessary to know their personal interests, their wishes and the most common and demanded necessities in order to adjust for better services offered on the internet. To achieve this adaptation it is necessary to keep constant track of the big quantity of data available in statistics analysis made from the digital world, after all with all this technology you can almost quantize any action and try to get the best out of it. You have to keep in mind that every visit is important and you can even take note of the devices your client uses to connect to make the whole experience even easier for them.
Remember that the digital transformations are necessary for a company and they have to take place as quickly and smoothly as possible so it is good idea to search for advice of professionals and start planning how your company will evolve to a more technological system.