Digital Transformation Twenty-five years of digitization: Ten insights into how to play it right The diffusion of digital technologies has transformed the world in the 25 years since the commercial internet emerged with the first browser. The McKinsey Global Institute offers ten insights that... 21 May, 2019
Digital Marketing Re-connecting the customer journey Digital and physical shops, social media, search engines, website, apps, online news, blogs, newspapers, influencers, smart TV, radio, podcasts, reviews sites and so on… Marketers and communicators have never had... 17 May, 2019
Disrupción digital Disrupción digital Ready for 2020: Essential Traits for Tomorrow’s CMO Digital disruption and technological changes have affected every possible industry in the market. Not only have we seen systems and processes transform on a supply and production level, but also... 16 May, 2019
Uncategorized What is an MVP? OK, startup-er, so you’ve got this idea you believe in and want to make a hero product out of it. That is GREAT! What you have to do next is... 16 May, 2019
Digital Transformation Monitoring the way to Industrial SME 4.0 In today's industrial market, the digital gap between large companies and SMEs is widening. Whether due to lack of resources or entrepreneurial vision, our SMEs are falling further and further... 15 May, 2019
AI La Paridad Humana Las tecnologías de Inteligencia Artificial han avanzado mucho en los últimos 3-5 años. Pero cada día que pasa se alcanza un nuevo logro, especialmente en los servicios cognitivos, que es... 15 May, 2019
Digital Marketing Unlock the potential of your Social Media The world of social media is constantly evolving. It’s getting harder and harder to engage, interact or attract your target. You really need something to differentiate your post, to make... 15 May, 2019
Digital Transformation Sin categoría Innovation for Customer Service: How to Disrupt Your Communication In today’s fast-changing, competitive markets, the only way for brands to stay ahead is to create a better customer relationship than their competitors. Offering standout customer service via messaging apps... 15 May, 2019
Digital Marketing 15 DIGITAL MARKETING TRENDS THAT ARE SETTING THE PACE IN 2019 It’s already May. That means we need to recap and take a look at the digital marketing trends that really create business opportunities for companies and brands in 2019. We... 15 May, 2019