Session Type: Keynote Session 20'

La transformación digital de una región requiere grandes compromisos: la promoción de la inclusión y de la capacitación digital y la extensión de unos servicios públicos digitales y de una conectividad de calidad son los cuatros grandes compromisos con los que Andalucía Vuela hacia la “Digital Region”

Many experts already say the metaverse is the future of digital businesses. The metaverse is a virtual world where people can work, play and socialize. It is the latest evolution of interpersonal communications. But which are the opportunities of the metaverse for companies?

Successful companies are those able to adapt, evolve and innovate. They need to find innovative solutions to their challenges by looking at avant-garde answers and efficient paths.
As a digital native and technology company, at Globant we’re passionate about driving innovation to improve the way we work by embracing transformative technologies

Innovating consists of having ideas that are converted into value for the client, in a way that generates a return on investment for the company. We can identify various types of innovation, depending on risk and return.

Digital transformation is a foundational change in how an organization delivers value to its customers. When the COVID-19 pandemic first hit, a lot of businesses were scrambling. Many employees had to work from home, but the digital infrastructure companies provided them was often spotty at best. The sheer necessity to change in order to survive is what made many businesses jumpstart their digital transformation initiatives.

It is very relevant that many businesses today are designed with the clear idea of driving a better world, based on the common good. Far from being a philanthropic statement, this new purpose of creating a “legitimate business” moves along the lines defined between the 1987 Brundtland report and the 2030 Agenda of 2015, that combines the three dimensions of sustainable development: economic, social and environmental.

Nowadays, the consumer has a lot of expectations on a brand, such as a reliable service, a brand purpose alienated with his or her values, and experiences that allow him or her to act as co-creators. In the current situation, a successful business is the one that acts according to a clear and defined purpose, and that should be putting the client at the centre of any firm’s strategy. Here you have 7 key marketing trends of 2021 for organisations to focus all their efforts on their clients.

Nowadays companies can use a lot of data to improve their business. But there is also a lot of information that is underused and that is essential in customer experience. Companies that obtain 50% or more of their income from digital ecosystems achieve 32% more growth and 27% more profit margin that the ones that don’t. However, obtaining a lot of data without using them properly is worthless.

Nowadays, data centers consume about 2% of electricity worldwide. A number that could rise to 8% of the global total by 2030, according to a study by Anders Andrae, who researches sustainable information and communications technology for Huawei Technologies. In fact, in the US, data center energy usage grew by 24% between 2005 and 2010, and the previous five years energy usage increased by nearly 90% (from 2000 to 2005). But from 2010 to 2014, total data center energy consumption grew by a comparatively tiny 4%. This situation shows how tech companies have made an effort to improve energy efficiency in the past few years.

The Covid-19 situation has significantly impacted the retail industry, which is transforming the business models, increasing the importance of the online channel that requires to adapt their processes and logistics infrastructure. Christian Requena, Spain Managing Director at Globant, anticipates some of the changes that the Retail industry is facing this year.