10-12 JUNIO 2025 | MÁLAGA - FYCMA
All days mar 10 jun mié 11 jun jue 12 jun
mar 10
09:45 - 10:00
Main Auditorium
Language: Simultaneus translation
Welcome to DES2025! By Sandra Infante & Alezeya Sánchez
mar 10
10:00 - 10:40
Auditorium 3
Language: Simultaneus translation
Cybersecurity
AI & quantum vs. cybercrime: The ultimate battle
mar 10
10:20 - 11:00
Auditorium 2
Language: Simultaneus translation
Banking & Insurance
Insurtech: The future of insurance and risk management
mar 10
10:20 - 11:00
España Empresa Digital
Language: Simultaneus translation
España Pyme Digital
El reto de la autenticidad en la era digital
mar 10
10:40 - 11:00
Auditorium 3
Language: Simultaneus translation
Cybersecurity
Securing the cloud: The new frontier of cyber defense
mar 10
11:00 - 11:40
Auditorium 2
Language: Simultaneus translation
Banking & Insurance
Top tech success stories in banking and insurance
mar 10
11:00 - 11:40
Main Auditorium
Language: Simultaneus translation
CEO & Leadership Summit
Quantum & AI: Tactical innovation
mar 10
11:20 - 12:00
España Empresa Digital
Language: Simultaneus translation
España Pyme Digital
Internacionalización y competitividad
mar 10
12:20 - 12:40
Auditorium 3
Language: Simultaneus translation
Cybersecurity
2026 Cybersecurity trends: Preparing for the next big threat
mar 10
13:00 - 13:40
Auditorium 3
Language: Simultaneus translation
Cybersecurity
Fighting phishing: How to spot scams before they strike
mar 10
13:10 - 13:30
Auditorium 2
Language: Simultaneus translation
Manufacturing & Industry 5.0
Mind the AI gap: From hype to business reality
mar 10
13:30 - 14:00
Auditorium 2
Language: Simultaneus translation
Manufacturing & Industry 5.0
Success stories in manufacturing & industry 5.0
mar 10
13:40 - 14:00
Auditorium 3
Language: Simultaneus translation
Cybersecurity
Attackers don’t break in, they log in
mar 10
15:30 - 15:45
Blue Innovation Theater
All type of tickets
Language: Simultaneus translation
Innovation Talks
LEMON LEARNING
mar 10
15:50 - 16:10
Auditorium 3
Language: Simultaneus translation
CDO Summit
The rise of agentic architecture: A new era of AI autonomy
mar 10
16:10 - 16:20
Digital Marketing Planet
Language: Simultaneus translation
Total Experience
Case study: AI regulation for European brands
mar 10
16:10 - 16:40
Auditorium 3
Language: Simultaneus translation
CDO Summit
The CDO as the architect of business success in the AI era
mar 10
16:15 - 16:30
Blue Innovation Theater
All type of tickets
Language: Simultaneus translation
Innovation Talks
TIMETAC
mar 10
16:20 - 17:00
Main Auditorium
Language: Simultaneus translation
CEO & Leadership Summit
Opening Ceremony
mar 10
17:00 - 17:20
Main Auditorium
Language: Simultaneus translation
CEO & Leadership Summit
Tech future: Innovation and critical thinking
mar 10
17:00 - 17:20
Auditorium 3
Language: Simultaneus translation
Data
Solving Local Challenges with Data & Technology
mar 10
17:00 - 17:40
Digital Marketing Planet
Language: Simultaneus translation
Total Experience
Key trends and tools every CMO must know in 2026
mar 10
17:20 - 17:40
Main Auditorium
Language: Simultaneus translation
CEO & Leadership Summit
An AI success story: Audible
mar 10
17:20 - 17:40
Auditorium 2
Language: Simultaneus translation
Entertainment & Sport
From radio to podcast: Past and future of the audio
mar 10
17:20 - 17:50
Auditorium 3
Language: Simultaneus translation
Data
Success stories: Companies using AI and data to reinvert themselves
mar 10
17:50 - 18:10
Auditorium 3
Language: Simultaneus translation
Data
From data to AI: Building a scalable AI strategy
mar 10
18:10 - 18:30
Auditorium 2
Language: Simultaneus translation
Entertainment & Sport
AI innovation in music and regulatory challenges
mar 10
18:10 - 18:30
Auditorium 3
Language: Simultaneus translation
Data
Gen AI: assessing your company maturity & adoption
mié 11
10:20 - 10:40
España Empresa Digital
Language: Simultaneus translation
España Pyme Digital
Estrategia nacional de IA
mié 11
10:20 - 11:00
Digital Marketing Planet
Language: Simultaneus translation
Agencies & Brands
Success stories in marketing with AI
mié 11
10:50 - 11:20
Auditorium 2
Language: Simultaneus translation
Health & Life Sciences
Revolutionizing healthcare & biotech: Success stories
mié 11
12:00 - 12:20
Auditorium 2
Premium VIP Pass
Language: Simultaneus translation
Cloud & Multicloud
The future of cloud and data innovation
mié 11
12:50 - 13:10
Auditorium 3
Language: Simultaneus translation
CIO Summit
Human in the loop: the CIO as the new CHRO
mié 11
13:10 - 13:40
Auditorium 3
Language: Simultaneus translation
CIO Summit
The CIO challenges in geopolitical & tech current context
mié 11
13:10 - 13:40
España Empresa Digital
Language: Simultaneus translation
España Pyme Digital
Manual de IA para Pymes
mié 11
13:20 - 13:40
Digital Marketing Planet
Language: Simultaneus translation
Agencies & Brands
Bridges for Marketers
mié 11
15:50 - 16:10
Digital Marketing Planet
Language: Simultaneus translation
CMO Summit
The future of AI in omnichannel ecommerce & retail
mié 11
16:10 - 16:30
Auditorium 2
Language: Simultaneus translation
Industry Success Stories
Success stories: new technologies across industries
mié 11
16:40 - 16:50
Blue Innovation Theater
All type of tickets
Language: Simultaneus translation
Innovation Talks
COMPECER – Marco 360
mié 11
17:00 - 17:20
Auditorium 2
Language: Simultaneus translation
Smart Cities
Case study: sport, sustainability, technology and the smart city
mié 11
17:20 - 18:00
Auditorium 2
Language: Simultaneus translation
Smart Cities
The new energy horizon: leaders stories
mié 11
17:30 - 17:50
Auditorium 3
Language: Simultaneus translation
Connected MobilityIoT
Robotics and drones success stories
mié 11
17:50 - 18:10
Digital Marketing Planet
Language: Simultaneus translation
CMO Summit
The red squirrel property shop success story
mié 11
17:50 - 18:30
Main Auditorium
Language: Simultaneus translation
CEO & Leadership Summit
Quantum Computing: Solving the unsolvable
mié 11
18:00 - 18:30
Auditorium 2
Language: Simultaneus translation
Smart Cities
Urban Innovation: Shaping the Cities of Tomorrow
jue 12
10:00 - 10:20
Main Auditorium
Language: Simultaneus translation
CEO & Leadership Summit
Tech trends to watch in 2026
jue 12
10:00 - 10:20
España Empresa Digital
Language: Simultaneus translation
CHR Summit
Humanización de las organizaciones en la era de la IA
jue 12
12:40 - 13:00
Main Auditorium
Language: Simultaneus translation
CEO & Leadership Summit
Building startup ecosystems across Europe
jue 12
12:40 - 13:00
España Empresa Digital
Language: Simultaneus translation
CHR Summit
Colaboración humano-IA ¿una convivencia sostenible?
jue 12
12:40 - 13:20
Auditorium 3
Language: Simultaneus translation
AI Director Summit
Aligning AI models: challenges and strategies
jue 12
13:15 - 13:30
Blue Innovation Theater
All type of tickets
Language: Simultaneus translation
Innovation Talks
YOUSIGN
jue 12
13:20 - 13:40
Auditorium 3
Language: Simultaneus translation
AI Director Summit
Optimizing computer productivity or human productivity
jue 12
13:40 - 14:00
Main Auditorium
Language: Simultaneus translation
CEO & Leadership Summit
Key Takeways DES2025