Agenda 2024 - DES-SHOW

Innovar o morir: Estrategias clave para las PYMES del futuro

mar 10

10:00 - 10:20

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Spain, the Ecommerce Hub in Europe

mar 10

10:00 - 10:40

Auditorium Oracle

Language: Simultaneus translation

Security & DefenceArtificial IntelligenceCybersecurity

IA & Quantum vs. Cibercrimen: la batalla definitiva

mar 10

10:00 - 10:40

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

AI-powered marketing: bridging creativity and human insight

mar 10

10:20 - 10:40

Main Auditorium

Language: Simultaneus translation

Empowering innovation with responsible AI

mar 10

10:20 - 10:40

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme Digital

El reto de la autenticidad en la era digital

mar 10

10:20 - 10:40

Auditorium T-Systems

Language: Simultaneus translation

Banking & Insurance

AI & Data in Action: SCIB Santander’s Journey from PoCs to Impact

mar 10

10:20 - 11:00

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

E-Commerce 2030: Trends and opportunities

mar 10

10:30 - 11:30

Green Innovation Theatre

All type of tickets

The Scale-up World Summit!

STARTUPS THE SCALE UP – Tourism | Sports & Entretainment

mar 10

10:40 - 11:00

Main Auditorium

Language: Simultaneus translation

CEO & Leadership Summit

MasOrange: investment and innovation for business transformation

mar 10

10:40 - 11:00

Auditorium Oracle

Language: Simultaneus translation

Security & DefenceCloud & MulticloudCybersecurity

Defending the cloud: strategies to combat insider threats and negligence

mar 10

10:40 - 11:00

Digital Marketing Planet by Clear Channel

All type of tickets

Language: Simultaneus translation

DS BELMEX – Tecnología, Evolución y Transcendencia: soluciones digitales para transformar industrias y sociedades

Unilever: a success story in innovation & sustainable growth

mar 10

10:40 - 11:10

Auditorium T-Systems

Language: Simultaneus translation

Banking & InsuranceArtificial Intelligence

Insurtech: The future of insurance and risk management

mar 10

10:48 - 10:57

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

AEMEES – México presente

mar 10

10:57 - 11:06

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

mar 10

11:00 - 11:20

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Staying Relevant in the World of Disruptive Innovation

mar 10

11:00 - 11:20

Main Auditorium

Language: Simultaneus translation

CEO & Leadership SummitArtificial IntelligenceQuantum

Large Quantitative Models (LQMs): AI beyond LLMs

mar 10

11:00 - 11:20

Auditorium Oracle

Premium VIP Pass

Language: Simultaneus translation

Cybersecurity

Cybersecurity through the lens of business transformation

mar 10

11:00 - 11:40

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Automatización vs Humanización: En busca del equilibrio perfecto

mar 10

11:06 - 11:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

SAPTIVA – Stop Outsourcing Intelligence: Latam’s Bet on AI Sovereignty

mar 10

11:10 - 11:40

Auditorium T-Systems

Language: Simultaneus translation

Banking & Insurance

Top tech success stories in banking and insurance

mar 10

11:10 - 11:50

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme Digital

Internacionalización y competitividad

mar 10

11:20 - 11:40

Main Auditorium

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership SummitCybersecurity

Everyday cyber: building a culture of digital safety

mar 10

11:20 - 11:50

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Mixing realities: AI-powered AR/XR experiences for the next decade

mar 10

11:30 - 11:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

GRUPO AIRE – Cómo la Inteligencia Artificial Transformó la Experiencia de Atención al Cliente en Grupo Aire

mar 10

11:40 - 11:50

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Convierte mejor, protege siempre: El nuevo escenario del retail

mar 10

11:45 - 12:00

Blue Innovation Theatre

Language: Simultaneus translation

Innovation Talks

PARTOO – El futuro de internet y el comercio conversacional

mar 10

11:50 - 12:10

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Navigating AI-Generated content: A CMO’s legal & regulatory playbook

mar 10

11:50 - 12:30

España Empresa Digital by Lenovo

Language: Simultaneus translation

El tejido empresarial Español en 2026: Innovar, crecer y conquistar nuevos mercados

mar 10

11:50 - 12:30

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Generative IA in ecommerce: Redefining content creation in sales

mar 10

12:00 - 12:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

MANAGE ENGINE – Defending the Cloud: Strategies to Combat Insider Threats and Negligence

mar 10

12:00 - 12:20

Main Auditorium

Language: Simultaneus translation

CEO & Leadership Summit

Navigating disruption: the strategic partnership between the CEO & CHRO

mar 10

12:00 - 12:20

Auditorium T-Systems

Language: Simultaneus translation

Manufacturing & Industry 5.0Ethics, Governance & Competitiveness + ESG

Plastronics: Ai-driven devices by intelligent plastic parts

mar 10

12:00 - 12:20

Auditorium Oracle

Language: Simultaneus translation

Cybersecurity

Cybersecurity in the age of AI, Quantum, and a shifting geoeconomic landscape

mar 10

12:15 - 12:30

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

COAB – Camino a la Hiperautomatización

mar 10

12:20 - 12:40

Auditorium T-Systems

Premium VIP Pass

Manufacturing & Industry 5.0

Industrial property and industry 5.0: the protection of applied art

mar 10

12:20 - 13:00

Auditorium Oracle

Language: Simultaneus translation

Security & DefenceCybersecurity

2026 Cybersecurity trends: Preparing for the next big threat

mar 10

12:20 - 13:10

Main Auditorium

Language: Simultaneus translation

CEO & Leadership Summit

Shaping the future of work: Securitas, Repsol, Ferrovial, Mango and Gbfoods

mar 10

12:30 - 12:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

TWENIX – Más allá del miedo al inglés: Cómo potenciar el talento tecnológico español en la era IA

mar 10

12:30 - 12:50

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme Digital

Strategic foresight: Estrategia corporativa de innovación y marca en la Era tech

mar 10

12:40 - 13:00

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Generative AI and its business applications: success stories

mar 10

12:40 - 13:10

Auditorium T-Systems

Language: Simultaneus translation

Manufacturing & Industry 5.0Artificial IntelligenceIoT

La IA: herramienta clave y tranversal para la industria

mar 10

12:40 - 13:20

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Predictive AI: The challenge of responsible personalization

mar 10

12:45 - 13:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

TIMETOACT – SAFe AI assistant – Unlocking agile excellence with intelligent flow reporting

mar 10

12:50 - 13:20

España Empresa Digital by Lenovo

Language: Simultaneus translation

La reinvención de la PYME: Líderes disruptores e innovación

mar 10

13:00 - 13:40

Auditorium Oracle

Language: Simultaneus translation

Security & DefenceCybersecurity

Fighting phishing: How to spot scams before they strike

mar 10

13:10 - 13:30

Auditorium T-Systems

Language: Simultaneus translation

Manufacturing & Industry 5.0

Mind the AI gap: From hype to business reality with Airbus

mar 10

13:10 - 13:40

Main Auditorium

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership Summit

Transformación digital en el ámbito de recursos humanos

mar 10

13:15 - 13:30

Blue Innovation Theatre

All type of tickets

Innovation Talks

SOSAFE – Ciberdelincuencia en 2025: una mirada al futuro basada en los datos.

mar 10

13:20 - 13:40

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

CMO SummitDataGen AI/ Multimodal Content Generation

The creative revolution: Generative AI and new processes of creation

mar 10

13:20 - 13:40

España Empresa Digital by Lenovo

All type of tickets

Language: Simultaneus translation

Artificial IntelligencePyme Digital

Revolucionando la selección de talento con inteligencia artificial y la tecnología cloud Oracle

mar 10

13:30 - 13:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

SARENET – Ciberseguridad en el sector del retail

mar 10

13:30 - 14:00

Auditorium T-Systems

Language: Simultaneus translation

Manufacturing & Industry 5.0

Success stories in manufacturing & industry 5.0

mar 10

13:40 - 14:00

Main Auditorium

Language: Simultaneus translation

CEO & Leadership Summit

L’Oréal: A vision of the past, present, and future of leadership

mar 10

13:40 - 14:00

Auditorium Oracle

Language: Simultaneus translation

Cybersecurity

Attackers don’t break in, they log in

mar 10

13:40 - 14:00

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Bridging digital innovation and sustainability: AI-driven labeling for consumer trust

mar 10

13:40 - 14:00

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme Digital

Innovar con IA en España: Qué debes saber sobre regulación, protección de datos y ética

mar 10

15:30 - 15:50

Auditorium Oracle

Language: Simultaneus translation

Generative AI and Data governance: friends or foes?

mar 10

15:30 - 15:50

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerceInnovation Talks

TikTok Shop, el comercio del futuro, impulsado por el Discovery Commerce

mar 10

15:30 - 16:00

Main Auditorium

Premium VIP Pass

Language: Simultaneus translation

Leading digital transformation in an exponential tech era

mar 10

15:30 - 16:00

España Empresa Digital by Lenovo

Language: Simultaneus translation

Somos Misión: startups que transforman sectores estratégicos

mar 10

15:30 - 16:10

Auditorium T-Systems

Language: Simultaneus translation

Tourism and Hospitality

Operaciones impulsadas por la tecnología: herramientas innovadoras que transforman la industria turística global

mar 10

15:45 - 16:00

Green Innovation Theatre

MOVOPACK – Reusable packaging as an asset for your brand

mar 10

15:50 - 16:10

Auditorium Oracle

Language: Simultaneus translation

The rise of agentic architecture: A new era of AI autonomy

mar 10

15:50 - 16:10

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

The impact of technology in brand management: a case study with Scotta

mar 10

15:50 - 16:30

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Social commerce y live shopping: Winning strategies

mar 10

16:00 - 16:20

Main Auditorium

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership Summit

El impacto de la IA en las entidades financieras

mar 10

16:00 - 16:30

España Empresa Digital by Lenovo

Language: Simultaneus translation

Casos que lo logran: Innovación disruptiva en la empresa Española

mar 10

16:00 - 16:30

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

NOKIA – Private 5G: Enabling the Digital transformation of mission critical industries and public sectors

mar 10

16:00 - 17:00

Green Innovation Theatre

All type of tickets

The Scale-up World Summit!

STARTUPS THE SCALE UP – Banking & Insurance | Manufacturing

mar 10

16:10 - 16:30

Auditorium T-Systems

Language: Simultaneus translation

Tourism and Hospitality

Smart destination, perfect stay: tech-driven insights for the future of tourism

mar 10

16:10 - 16:30

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Case study: AI regulation for European brands

mar 10

16:10 - 16:40

Auditorium Oracle

Language: Simultaneus translation

The CDO as the architect of business success in the AI era

mar 10

16:15 - 16:30

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

TIMETAC

mar 10

16:20 - 16:30

Main Auditorium

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership Summit

Tendencias globales en IA y competitividad

mar 10

16:30 - 16:40

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Unified payments, the core of your omnichannel strategy

mar 10

16:30 - 16:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

HPE ARUBA – Conectado tu presente, impulsando tu futuro

mar 10

16:30 - 16:50

España Empresa Digital by Lenovo

Language: Simultaneus translation

Aumentar la productividad y la automatización con agentes de IA

mar 10

16:30 - 17:00

Main Auditorium

Language: Simultaneus translation

CEO & Leadership Summit

Opening Ceremony

mar 10

16:30 - 17:00

Auditorium T-Systems

Language: Simultaneus translation

Tourism and Hospitality

Hospitalidad reinventada: tendencias digitales que redefinen la experiencia del huésped

mar 10

16:30 - 17:00

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

The power of creativity: Innovative campaigns that stand out

mar 10

16:40 - 17:00

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

The future of digital payments is now

mar 10

16:40 - 17:00

Auditorium Oracle

Premium VIP Pass

Language: Simultaneus translation

CDO Summit

Plataforma de datos e IA de RFEA para mejora del rendimiento deportivo

mar 10

16:45 - 16:55

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

NAMIRAL – Empowering Digital Trust Transformation

mar 10

16:50 - 17:20

España Empresa Digital by Lenovo

All type of tickets

Language: Simultaneus translation

CHR SummitEspaña Pyme DigitalArtificial Intelligence

La IA como transformadora de negocios: los casos de éxito de Lola Casademunt y Sixminds

mar 10

16:55 - 17:05

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

MONEX – Simplificando el Futuro de los Pagos Globales

mar 10

17:00 - 17:10

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Compliance en la normativa de Comercio Electrónico

mar 10

17:00 - 17:20

Main Auditorium

Language: Simultaneus translation

Tech future: Innovation and critical thinking

mar 10

17:00 - 17:20

Auditorium Oracle

Language: Simultaneus translation

CDO SummitData

Solving Local Challenges with Data & Technology

mar 10

17:00 - 17:20

Auditorium T-Systems

Language: Simultaneus translation

Entertainment & Sport

Entertainment & sports revolution: Lights and shadows where tech meets the stage

mar 10

17:00 - 17:40

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

TOTALTECH – CODE EXTINCTION: How SPARTANE AI Generates Enterprise Software in 20 Minutes That Took Competitors 20 Years to Build

Hacia una Andalucía 100% digital, inclusiva y competitiva

mar 10

17:05 - 17:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

STRATESYS – Creatividad con propósito: Cuando las campañas importan

mar 10

17:10 - 17:50

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Construir confianza online en la era de la desconfianza digital

mar 10

17:20 - 17:50

Auditorium Oracle

Language: Simultaneus translation

CDO SummitData

Success stories: Companies using AI and data to reinvert themselves

mar 10

17:20 - 18:00

España Empresa Digital by Lenovo

Language: Simultaneus translation

CHR SummitEspaña Pyme DigitalPyme Digital

Innovación en la transformación digital cultural e IA en España: casos de éxito

mar 10

17:25 - 17:35

Blue Innovation Theatre

All type of tickets

Innovation Talks

mar 10

17:40 - 18:00

Main Auditorium

Language: Simultaneus translation

CEO & Leadership Summit

The Imec story: 40 years of semiconductor innovation & future plans in Spain

mar 10

17:40 - 18:00

Digital Marketing Planet by Clear Channel

All type of tickets

Language: Simultaneus translation

Diageo: A marketing innovation success story

mar 10

17:40 - 18:10

Auditorium T-Systems

Language: Simultaneus translation

Entertainment & Sport

Entertainment & sports contents: How the tech context impacts creation

mar 10

17:45 - 18:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

RINGOVER – IA en Ventas y CX: Del hype al impacto real

mar 10

17:50 - 18:00

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

5 tips for sustainable shipping and delivery

mar 10

17:50 - 18:10

Auditorium Oracle

Language: Simultaneus translation

From data to AI: Building a scalable AI strategy

mar 10

18:00 - 18:30

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Smart retail: The digital revolution in commercial spaces

mar 10

18:00 - 18:30

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

IA, automation, and last-mile delivery: Reinventing logistics

mar 10

18:00 - 18:30

Main Auditorium

Premium VIP Pass

Language: Simultaneus translation

AI: the key to business competitiveness

mar 10

18:10 - 18:30

Auditorium T-Systems

Language: Simultaneus translation

Entertainment & Sport

AI innovation in music and regulatory challenges

mar 10

18:10 - 18:30

Auditorium Oracle

Language: Simultaneus translation

CDO SummitArtificial Intelligence

Gen AI: assessing your company maturity & adoption

mié 11

10:00 - 10:20

Main Auditorium

Language: Simultaneus translation

CEO & Leadership SummitArtificial IntelligenceEthics, Governance & Competitiveness + ESG

Tech insights for leaders: Harnessing technology and navigating digital regulations for success

mié 11

10:00 - 10:20

Auditorium T-Systems

Language: Simultaneus translation

Health & Life SciencesArtificial IntelligenceBlockchain

AI, blockchain, and genomic editing: the future of health and biotech in 2025

mié 11

10:00 - 10:20

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

CMO SummitAgencies & Brands

Achieving omnichannel excellence in SME’s

mié 11

10:00 - 10:20

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme DigitalArtificial Intelligence

Agentes de IAG para impulsar la Banca Conversacional

mié 11

10:00 - 10:20

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

How AI solutions are contributing to develop the efficiency of the ecosystem of the marketplace

mié 11

10:00 - 10:30

Auditorium Oracle

Language: Simultaneus translation

CIO Summit

Harnessing Agentic AI: Automating decision-Making for future workflows

mié 11

10:20 - 10:40

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Inteligencia artificial e innovación para un turismo digital sostenible

mié 11

10:20 - 10:50

Main Auditorium

Language: Simultaneus translation

CEO & Leadership Summit

Reinventando la experiencia del cliente en la era digital

mié 11

10:20 - 10:50

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Success stories in marketing with AI

mié 11

10:20 - 10:50

Auditorium T-Systems

Premium VIP Pass

Language: Simultaneus translation

Health & Life Sciences

La atención primaria y la IA: cuidando a los pacientes en el frente

mié 11

10:30 - 10:45

Blue Innovation Theatre

Language: Simultaneus translation

Innovation Talks

WEBID – How to protect your company against AI-induced fraud attacks

mié 11

10:30 - 10:50

Auditorium Oracle

Premium VIP Pass

Language: Simultaneus translation

CIO Summit

El RTIC: socio estratégico del CIO en la era de la digitalización

mié 11

10:30 - 11:30

Green Innovation Theatre

All type of tickets

The Scale-up World Summit!

STARTUPS THE SCALE UP – AI Driven (I) | Smartcities

mié 11

10:40 - 11:20

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Beyond the Bot: Intelligent Virtual Assistants and the Future of Customer Service

mié 11

10:45 - 11:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

T2O MEXICO – Beyond Buzzwords: Making Tech, Media & Data Actually Work for Your Brand

mié 11

10:50 - 11:10

Auditorium Oracle

Language: Simultaneus translation

CIO Summit

Governance In the age of AI: strategies for ethical and transparent implementation

mié 11

10:50 - 11:10

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

CMO SummitAgencies & BrandsQuantum

Quantum for dummies: Where do I start as a marketer?

mié 11

10:50 - 11:10

Main Auditorium

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership Summit

Rumbo a las tecnologías exponenciales

mié 11

10:50 - 11:20

Auditorium T-Systems

Language: Simultaneus translation

Health & Life Sciences

Revolutionizing healthcare & biotech: Tech Success stories

mié 11

11:00 - 11:30

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme DigitalQuantum

Quantum Spain: Proyectos de aplicación en España

mié 11

11:10 - 11:40

Auditorium Oracle

Language: Simultaneus translation

CIO Summit

Navigating data management challenges: strategies for efficient and secure data governance

mié 11

11:10 - 11:40

Main Auditorium

Language: Simultaneus translation

CEO & Leadership SummitArtificial IntelligenceEthics, Governance & Competitiveness + ESG

AI ethics and competitiveness for leaders in the age of AI democratization

mié 11

11:15 - 11:30

Blue Innovation Theatre

Language: Simultaneus translation

Innovation Talks

SIGNATURIT – Unveiling the future of digital transactions

mié 11

11:20 - 11:30

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Cómo conseguir una experiencia de compra más rentable para tu marca y clientes

mié 11

11:20 - 11:40

Auditorium T-Systems

Language: Simultaneus translation

Health & Life SciencesArtificial Intelligence

AI to accelerate health and biotech solutions: Case studies and trends

mié 11

11:30 - 11:45

Blue Innovation Theatre

All type of tickets

Innovation Talks

SPOKI – Whatsapp y C-Commerce: Cómo Oltresole revolucionó su volumen de negocios

mié 11

11:30 - 12:00

España Empresa Digital by Lenovo

Language: Simultaneus translation

Casos de éxito: El liderazgo digital de la nueva PYME

mié 11

11:30 - 12:10

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

El reto de la omnicanalidad: conectando con el consumidor phygital

mié 11

11:40 - 12:00

Auditorium Oracle

Language: Simultaneus translation

CIO Summit

Post-Quantum security: future-proofing your data against the quantum threat

mié 11

11:40 - 12:10

Auditorium T-Systems

Premium VIP Pass

Language: Simultaneus translation

Health & Life Sciences

Innovación y transformación IA en la industria farmacéutica: casos de éxito de Ferrer, Sanofi & Bayer

mié 11

11:45 - 12:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

SISTELEC – Tecnología LoRaWAN: Elevando la Eficiencia y Productividad en Soluciones IoT

mié 11

12:00 - 12:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

MEGACALL – Telefonía e Inteligencia Artificial: el futuro de la atención al cliente y las ventas

mié 11

12:00 - 12:20

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

EDIHs – El rol de los European Digital Innovation Hubs (EDIHs) en la digitalización y la adopción de IA. Perspectiva y ejemplos de casos de éxito de Andalucía, Madrid, Navarra y Valencia

The future of media: success stories about AI and blackouts

mié 11

12:00 - 12:30

Main Auditorium

Language: Simultaneus translation

Security & DefenceEthics, Governance & Competitiveness + ESG

Competitividad y estrategia del líder en el contexto tecnológico, económico y político mundial actual

mié 11

12:00 - 12:30

Auditorium Oracle

Language: Simultaneus translation

CIO Summit

Showing the business impact: proving the ROI of technology investments in the CIO’s strategy

mié 11

12:00 - 12:45

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

mié 11

12:10 - 12:30

Auditorium T-Systems

Premium VIP Pass

Language: Simultaneus translation

Cloud & Multicloud

The future of cloud and data innovation

mié 11

12:15 - 12:30

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

REDTRUST – ¿Tu identidad digital está protegida? Centraliza y controla tus certificados digitales para asegurarla

mié 11

12:20 - 12:50

Digital Marketing Planet by Clear Channel

All type of tickets

Language: Simultaneus translation

CMO SummitAgencies & BrandsGen AI/ Multimodal Content Generation

La IA generativa en la gestión del cambio empresarial

mié 11

12:20 - 13:00

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Think global: Strategies to take your E-commerce beyond borders

mié 11

12:30 - 12:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

R2DOCUO – Talk to Your Contracts: Analytics and Insights with Just a Question

mié 11

12:30 - 12:50

Main Auditorium

Premium VIP Pass

Language: Simultaneus translation

Artificial IntelligenceEthics, Governance & Competitiveness + ESG

How AI is changing our world

mié 11

12:30 - 12:50

Auditorium Oracle

Premium VIP Pass

CIO Summit

Make technology lifecycle management your advantage with AI-powered automation

mié 11

12:30 - 13:00

Auditorium T-Systems

Language: Simultaneus translation

Artificial IntelligenceCloud & Multicloud

Best practices for a multicloud strategy in the context of AI, Quantum Computing and cibersecurity

mié 11

12:30 - 13:00

España Empresa Digital by Lenovo

Language: Simultaneus translation

Security & DefenceArtificial IntelligenceQuantum

Ciberseguridad en el contexto del Quantum computing y la IA

mié 11

12:45 - 13:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

KEYFACTOR – Preparándonos para el futuro: Un enfoque práctico para la criptografía post-cuántica

mié 11

12:45 - 13:00

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

WOLFRAM – Beyond the Hype: A Pragmatic Approach to Industry Trends

mié 11

12:50 - 13:10

Main Auditorium

Language: Simultaneus translation

Artificial IntelligenceEthics, Governance & Competitiveness + ESG

Carbon credits and markets: Financing the path to decarbonization

mié 11

12:50 - 13:10

Auditorium Oracle

Language: Simultaneus translation

CIO Summit

Human in the loop: the CIO as the new CHRO

mié 11

12:50 - 13:20

Digital Marketing Planet by Clear Channel

All type of tickets

Language: Simultaneus translation

Podcast as connection: how audio platforms became social networks

mié 11

13:00 - 13:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

ABLE TECH / ARXIVAR – Electronic Signature and Workflow Digitalization: Benefits for companies

mié 11

13:00 - 13:20

Auditorium T-Systems

Language: Simultaneus translation

Cloud & Multicloud

Exploring the latest trends in cloud banking modernization to drive business growth

mié 11

13:00 - 13:30

España Empresa Digital by Lenovo

Language: Simultaneus translation

Security & Defence

Vectores tecnológicos en defensa y seguridad. Vigilancias tecnológicas, fronteras y ciberdefensa

mié 11

13:00 - 13:30

Retail Tech Fest Auditorium

Language: Simultaneus translation

Retail Tech FesteCommerce

Marketplaces: liberando el potencial de venta de las pymes

mié 11

13:10 - 13:30

Main Auditorium

Language: Simultaneus translation

Artificial IntelligenceEthics, Governance & Competitiveness + ESG

Success story: AI and Quantum building trust through ethics compliance in the education sector

mié 11

13:10 - 13:40

Auditorium Oracle

Language: Simultaneus translation

CIO Summit

The digital leader challenges in geopolitical & tech context

mié 11

13:15 - 13:30

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

PAYFIT – Automatización de nóminas

mié 11

13:15 - 13:30

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

ELASTIC – AI Generativa en acción con Elastic

mié 11

13:20 - 13:40

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

CMO SummitAgencies & BrandsMarTech

Bridges for marketers: connect the dots across disciplines

mié 11

13:20 - 13:40

Auditorium T-Systems

Premium VIP Pass

Language: Simultaneus translation

Cloud & Multicloud

Mejora del servicio al ciudadano con una arquitectura de nube distribuida e inteligencia artificial

mié 11

13:30 - 14:00

Main Auditorium

Language: Simultaneus translation

Artificial IntelligenceEthics, Governance & Competitiveness + ESG

Sustainability World Cup Awards

mié 11

13:30 - 14:00

España Empresa Digital by Lenovo

All type of tickets

Language: Simultaneus translation

España Pyme Digital

El fomento de la transformación digital por parte de los parques científicos y tecnológicos españoles

mié 11

13:40 - 14:00

Digital Marketing Planet by Clear Channel

All type of tickets

Language: Simultaneus translation

Does hyper personalization make sense in the hyperhumanity and hypermachinery era? A hypertalk about how to deal with your hyperclients

Datos que hablan, algoritmos que predicen

mié 11

13:40 - 14:00

Auditorium Oracle

Premium VIP Pass

Language: Simultaneus translation

CIO Summit

Desbloqueando el valor de la inteligencia artificial con la infraestructura de IBM

mié 11

13:45 - 14:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

SALES MANAGO – Cómo la IA revoluciona la estrategia omnicanal: Retos y claves del éxito

mié 11

15:30 - 15:40

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

mié 11

15:30 - 15:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

IRICOM – Software con propósito

mié 11

15:30 - 15:50

Main Auditorium

Language: Simultaneus translation

CEO & Leadership SummitEthics, Governance & Competitiveness + ESG

Inclusion as strategy: Turning accessibility and diversity into competitive advantages

mié 11

15:30 - 15:50

Auditorium T-Systems

Language: Simultaneus translation

Industry Success StorieseCommerce

Merlin properties: revolutionizing retail, e-commerce, and logistics

mié 11

15:30 - 15:50

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

CMO Summit

$25M in Facebook ad spend: Learnings, mistakes & key strategies including AI and the new algorithm

mié 11

15:30 - 15:50

Auditorium Oracle

All type of tickets

Language: Simultaneus translation

Blockchain

Digital cash and the future of money

mié 11

15:30 - 16:00

Green Innovation Theatre

All type of tickets

Innovation Talks

OKTICKET – PelAIo: El AaaS (Agent as a Service) que revoluciona la automatización de los gastos de viaje profesionales

mié 11

15:40 - 16:20

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Estrategias de fidelización para aumentar el valor de vida del cliente

mié 11

15:45 - 16:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

NETCUBE – Zero Trust Access to Enterprise Networks from Everywhere

mié 11

15:50 - 16:10

Main Auditorium

Language: Simultaneus translation

CEO & Leadership Summit

Neurotech revolution: the present and future of brain-computer interfaces

mié 11

15:50 - 16:10

Auditorium T-Systems

Language: Simultaneus translation

Industry Success Stories

El superpoder de la inconformidad: reinventando la salud con propósito

mié 11

15:50 - 16:10

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

CMO SummiteCommerce

The future of AI in omnichannel ecommerce & retail

mié 11

15:50 - 16:20

Auditorium Oracle

Language: Simultaneus translation

Blockchain

Building a decentralized future: The evolution of defi and interoperable blockchains

mié 11

16:00 - 16:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

SCILING – Agentes IA vs chatbots: olvida las 7 diferencias, es un salto evolutivo y el hype sólo su eco

mié 11

16:00 - 17:00

Green Innovation Theatre

All type of tickets

The Scale-up World Summit!

STARTUPS THE SCALE UP – HealthTech | Cloud

mié 11

16:10 - 16:30

Auditorium T-Systems

Language: Simultaneus translation

Industry Success Stories

Success stories: new technologies across industries

mié 11

16:10 - 16:30

Main Auditorium

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership Summit

Mexico in motion: innovation, strategy & human-centric experiences in travel & automotive

mié 11

16:20 - 16:50

Auditorium Oracle

Language: Simultaneus translation

Blockchain

Sustainable blockchain: From proof of work (Pow) to proof of stake (Pos)

mié 11

16:30 - 16:50

Main Auditorium

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership Summit

Liderazgo y tecnología en la era de la IA: una conversación con Oracle

mié 11

16:30 - 18:30

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Gala premios Ecommerce

mié 11

16:40 - 16:50

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

COMPECER – Marco 360

mié 11

16:40 - 17:00

Digital Marketing Planet by Clear Channel

All type of tickets

Language: Simultaneus translation

CMO Summit

Driving marketing excellence: kia’s AI-powered campaign optimization approach

mié 11

16:40 - 17:00

España Empresa Digital by Lenovo

All type of tickets

Language: Simultaneus translation

Ethics, Governance & Competitiveness + ESG

Competitividad y sostenibilidad a través de la financiación

mié 11

16:50 - 17:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

LEANFACTOR – Marketing matters: Tech, Design & Talent an integrated approach

mié 11

16:50 - 17:10

Auditorium T-Systems

Language: Simultaneus translation

Industry Success StoriesQuantum

Átomos que computan la química: el viaje cuántico de Repsol

mié 11

16:50 - 17:10

Auditorium Oracle

Language: Simultaneus translation

Artificial IntelligenceConnected Mobility

Connected intelligence: How AI, IOT, and robotics are reshaping mobility and smart systems

mié 11

16:50 - 17:10

Main Auditorium

Language: Simultaneus translation

Tecnología y defensa en el s. XXI: de la ingeniería de precisión a la IA para la gestión logística, drones y satélites

How AI is changing the world and therefore your company

mié 11

17:00 - 17:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

GETYOOZ – Reprograma tus finanzas: el poder de la automatización inteligente en la era del dato

mié 11

17:00 - 17:20

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

CMO Summit

AI, trust & corporate reputation: finding the right balance

mié 11

17:00 - 17:30

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme DigitalEthics, Governance & Competitiveness + ESG

Sostenibilidad y accesibilidad como valores competitivos de la empresa Española

mié 11

17:10 - 17:30

Auditorium T-Systems

Language: Simultaneus translation

Smart Cities

Case study: sport, sustainability, technology and the smart city

mié 11

17:10 - 17:30

Main Auditorium

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership SummitEthics, Governance & Competitiveness + ESG

Gaia-X’s impact on the European landscape: opportunities and technological challenges

mié 11

17:10 - 17:50

Auditorium Oracle

All type of tickets

Language: Simultaneus translation

Security & DefenceArtificial IntelligenceConnected Mobility

mié 11

17:30 - 17:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

ALPHA SYLTEC INGENERIA – Tecnologías disruptivas al alcance de todos

mié 11

17:30 - 17:50

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme DigitalEthics, Governance & Competitiveness + ESG

La huella de la inteligencia artificial: Costes energéticos de los modelos de lenguaje

mié 11

17:30 - 17:50

Main Auditorium

Premium VIP Pass

Language: Simultaneus translation