External communication and technology in health and pharma

In the rapidly evolving healthcare and pharmaceutical sectors, technology is transforming how organizations communicate externally. This roundtable explores how digital tools, social media, and data-driven strategies enhance stakeholder engagement, support public health initiatives, and manage corporate reputation.
Participants will discuss best practices for leveraging technology in media relations, crisis communication, and patient outreach, highlighting how innovative communication approaches build trust, ensure transparency, and strengthen credibility in the health and pharma landscape.