9-11 JUNIO 2026 | MÁLAGA - FYCMA

Creative sovereignty: The make-or-break human reset

Wed 10 Jun | 15:30 - 15:50

Language: Simultaneus translation

As generative AI streamlines efficiency, it subtly encourages a troubling trend: outsourcing our own thinking. While AI can boost individual productivity, studies show a “homogenization trap” where our collective diversity diminishes and reliance on automation undermines independent judgment. This session will introduce the speaker point of view: Creative Sovereignty, an essential leadership framework designed to safeguard our attention, agency, and authorship in an increasingly automated world. Participants will shift from being passive humans in the loop to becoming intentional leaders at the forefront. They’ll learn to create “intentional friction” and establish reset rituals that ensure technology enhances human creativity instead of replacing it. The future will be shaped by organizations that automate the routine while preserving what makes us uniquely human: meaning, originality, and critical thinking.

 

Speaker
Mariana Hernández Delfino

Mariana Hernández Delfino

Straregy & brans lead - ISBE

Alastria / Latina sin Tech