The new genz and immersive experiences: The power of immersive connections

«Gen Z is reshaping how content, brands, and experiences are created and consumed. Growing up in a digital-first world, this generation expects interactive, immersive, and personalized experiences across platforms.

This session will explore how immersive technologies, gaming environments, and interactive storytelling are redefining engagement with Gen Z, and what organizations must do to connect with the expectations of the next generation of audiences and consumers.»