Tech disruption and emerging consumption trends in Spain and Europe

This interview explores how technological disruption is transforming consumption patterns across Spain and Europe. It looks at the impact of artificial intelligence, digital platforms, and data-driven ecosystems on how consumers discover, evaluate, and purchase goods and services. The discussion highlights key trends such as the growth of platform economies, personalization, the influence of algorithms, and the shift toward more sustainable and conscious consumption. It also examines how innovation is reshaping market dynamics, competition, and consumer expectations in an increasingly connected and digital environment.