9-11 JUNIO 2026 | MÁLAGA - FYCMA

Marketing and ROI: Success stories that rock

Tue 09 Jun | 16:30 - 17:10

Language: Simultaneus translation

This session showcases powerful marketing success stories that have delivered measurable return on investment and real business impact. through concrete case studies, speakers will explore how bold strategies, creative campaigns, and data-driven decision-making have transformed brands, increased revenue, and strengthened market positioning. the discussion will highlight key lessons, performance metrics, and replicable strategies that prove marketing is not just about visibility — it is about driving sustainable growth and tangible results.

Speakers
Borja Carvajal

Borja Carvajal

Head of Brand & E-commerce

Scotta 1985

Fabiola Zelaya

Fabiola Zelaya

Global Director de e-commerce

Suntory Global Spirits

Beatriz Calzada

Beatriz Calzada

Performance & Growth Marketing Expert

Former Nationale Nederlanden & DKV

Moderator
Laila El Qadi Cueto

Laila El Qadi Cueto

Director

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