How to turn the Renault global brand success into a local success

This session explores how to turn Renault’s recent global brand success into sustainable local impact. It starts by summarizing the pillars of Renault’s worldwide strategy, including the “Nouvelle Vague” repositioning, centralized brand governance, and leadership in electrification and sustainable mobility. It then examines how these global assets can be translated at market level through sharper customer insight, locally relevant product mixes, and consistent yet flexible brand expression across all touchpoints. From leveraging global campaigns and platforms to designing locally adapted experiences that resonate with cultural expectations while protecting brand equity.