Digital trust: Cybersecurity and brand protection in the era of digital risk

In today’s hyperconnected world, a brand is no longer protected by a trademark certificate alone — it is defended through data security, digital vigilance, and strategic risk management. As cyber threats grow more sophisticated, organizations face a new reality where reputation, customer trust, and intellectual property are constantly at stake. This session brings together a brand registration expert and a data protection specialist to explore how companies can defend their trademarks, prevent cyber threats, and safeguard customer trust. Attendees will learn practical strategies to protect both their brand and data while turning cybersecurity into a strategic advantage.