9-11 JUNIO 2026 | MÁLAGA - FYCMA

ROI-focused AI: Measuring real business impact

Thu 11 Jun | 11:00 - 11:40

Language: Simultaneus translation

AI is only as valuable as the results it produces. This session examines frameworks and methodologies to quantify AI’s impact on revenue, cost savings, operational efficiency, and strategic advantage.

Speakers
Nera González Romero

Nera González Romero

Change Management & AI Adoption

BBVA

David López

David López

Associate Dean of The ESADE MBA

Cofounder of FHIOS Smart Knowledge

Santos Vicente

Santos Vicente

Director Data & AI Governance

BiDATia

Moderator
Gloria Salvador

Gloria Salvador

AI Advisor

SEDIA – INECO