El RTIC: socio estratégico del CIO en la era de la digitalización El RTIC se consolida como aliado estratégico del CIO en la transformación digital de la Administración Pública, impulsando la innovación y la eficiencia. Esta ponencia destaca su rol clave en... 28 May, 2025
Cybersecurity through the lens of business transformation In a world where digital transformation drives every aspect of business, cybersecurity is no longer just an IT concern—it’s a strategic imperative. This keynote examines how organizations are redefining security... 28 May, 2025
IA: Tendencias globales y competitividad local Exploraremos con Google las principales tendencias globales en inteligencia artificial y su impacto en la competitividad a nivel empresarial y nacional. Una visión estratégica sobre cómo las organizaciones pueden adaptarse,... 28 May, 2025
AI & Data in Action: SCIB Santander’s Journey from PoCs to Impact Eva Montoro, Vice-President in Banco Santander and Responsible of Data, Analytics & AI at Santander CIB Santander, will share how Artificial Intelligence and Data are reshaping the future of banking.... 28 May, 2025
Ethical AI and society: data that shape rights Artificial intelligence feeds on data that both reflect and reshape social realities. This talk explores how data on Spanish society influence the ethical development of AI. A critical space to... 27 May, 2025
Everyday cyber: building a culture of digital safety In a world where over five billion people connect online daily, digital transformation is reshaping how we live, work, and interact -but it also brings new risks. In this talk,... 27 May, 2025
Compliance en la normativa de Comercio Electrónico En un entorno marcado por la desconfianza digital, las empresas de comercio electrónico se enfrentan a una creciente regulación. Esta keynote analiza los riesgos normativos más relevantes que impactan al... 22 May, 2025
Digital cash and the future of money This keynote invites you to journey into the heart of the digital revolution in finance, where value moves instantaneously and programmatically beyond traditional banks and cash. It will reveal how... 14 May, 2025
Code extinction: the ultimate revolution in software development Prepare to witness an unprecedented technological revolution. In just 20 minutes, SPARTANE AI will generate 7 complete and fully functional enterprise systems that took the traditional industry decades to develop.... 14 May, 2025
TikTok Shop, el comercio del futuro, impulsado por el Discovery Commerce TikTok transforma el eCommerce a través del Discovery Commerce, una experiencia sin igual, en el corazón de TikTok. Combinando el poder de los contenidos atractivos, inspiradores y entretenidos, con una... 14 May, 2025
The Scale-UP! World Summit competition in Retail & eCommerce Pioneering startups are driving today’s most disruptive innovations, bringing fresh thinking and agile models that challenge the status quo. These emerging companies increasingly surprise global markets with groundbreaking solutions that... 9 May, 2025
AI-powered marketing: bridging creativity and human insight How AI Marketing helps us to be much more efficient, agile, and even improve creativity, but also highlight the importance of Human Insight, and the challenges that AI presents to... 9 May, 2025
Does hyper personalization make sense in the hyperhumanity and hypermachinery era? A hypertalk about how to deal with your hyperclients The dynamic interaction between this technological ‘Hypermachinery’ and the ‘Hyperhumanity’ of consumers gives rise to a new archetype: the Hyperclient. This client is not only digitally fluent and omnichannel, but... 9 May, 2025
Convierte mejor, protege siempre: El nuevo escenario del retail Analizamos ciberataques reales para identificar las principales amenazas que aborda el sector e-commerce. Porque convertir más no es solo cuestión de marketing o usabilidad; proteger la información y el customer... 9 May, 2025
Datos que hablan, algoritmos que predicen Imaginemos una IA que predice y recomienda. Ahora imaginemos que lo hace con datos inexactos o erróneos. Es aquí donde nuestra capacidad analítica y crítica se convierte en un factor... 7 May, 2025
BCIs and the future of digital business: Trends and key regulations The global Brain-Computer Interfaces (BCIs) market is forecast to grow from $17 billion in 2024 to $55 billion by 2033. This is mainly due to investment opportunities related to nonclinical-BCI... 6 May, 2025
Industrial property and industry 5.0: the protection of applied art The decision of the European Court of Justice in the Cofemel case (C-683/17, 12 September 2019) has altered the requirements for the protection of applied arts by copyright. In this... 25 April, 2025
The legal duty to innovate ethically: social rights, compliance, and competitive leadership In a rapidly evolving legal and technological landscape, leaders are increasingly challenged to balance innovation with regulatory compliance and ethical responsibility. This talk explores the legal foundations and ethical dimensions... 24 April, 2025
Cómo conseguir una experiencia de compra más rentable para tu marca y clientes La experiencia de cliente es una prioridad para los retailers, pero también lo es buscar nuevas fuentes de ingresos con los que mejorar su rentabilidad. Te contamos cómo lo han... 23 April, 2025
Unified payments, the core of your omnichannel strategy The future of commerce is unified. Use payments as the core of your strategy to master data management. Seamless payments as the happy ending of your customer experience! 23 April, 2025
Spain, the Ecommerce Hub in Europe Spain is emerging as a key e-commerce hub in Europe. It ranks fourth in e-commerce growth among European countries, with the e-commerce contributing 5.7% to the national GDP. Moreover, 9%... 23 April, 2025
Privacy-preserving pedestrian traffic analytics Discover how cutting-edge technology enables the collection and analysis of pedestrian traffic data while safeguarding individual privacy. This case study explores innovative solutions that combine advanced computer vision, edge processing,... 15 April, 2025
Cyber resilience act: afrontando el cumplimiento como una ventaja competitiva Con el 78 % de todo el software siendo ya de código abierto, el Reglamento de Ciber Resiliencia (CRA) introduce un marco revolucionario para el cumplimiento legal, que transformará las industrias... 10 April, 2025
Driving marketing excellence: Kia’s AI-powered campaign optimization approach Discover how KIA revolutionized its marketing strategy by integrating Artificial Intelligence to optimize its campaigns performance. This session will unveil the key steps of KIA’s AI implementation—from customized content generation... 8 April, 2025
The future of cloud and data innovation Let’s explore key trends in cloud, multicloud, and data management, as AI becomes mainstream and quantum technology approaches. A forward-looking session on how innovation will shape the digital strategies of... 7 April, 2025
Diageo: A marketing innovation success story Discover how Diageo is redefining brand engagement through bold marketing innovation and data-driven creativity. This session unveils the strategies behind their most successful campaigns and global impact. A true case... 7 April, 2025
Liderazgo consciente y transformación de equipos: metodología de impacto Descubriremos la metodología EINCOA para la transformación de equipos. Exploraremos cómo el liderazgo consciente impulsa el crecimiento, la alineación y un impacto duradero. Se discutirán estrategias prácticas para generar cambio. 7 April, 2025
Igualdad inteligente: Cloud para construir entornos laborales inclusivos y competitivos ‘Igualdad Inteligente’ propone un uso estratégico de la tecnología y los datos para impulsar culturas laborales inclusivas, diversas y competitivas. Se presentan herramientas prácticas para cerrar brechas y mejorar la... 7 April, 2025
Sustainability driven innovation, for long-term value creation In this talk, Ernesto Ciorra will share his experiences gained over 15 years as a top management consultant and 9 years as Head of Innovation and Sustainability at Enel Group.... 7 April, 2025
Grandes procesos de transformación digital en la administración autonómica: la innovación de procesos en la Comunidad de Madrid La Comunidad de Madrid lidera procesos de innovación administrativa orientados a la eficiencia y la simplificación. A través de la digitalización y el rediseño de servicios, se mejora la atención... 7 April, 2025
México y la transformación digital global: conectando regiones, innovando el futuro En un momento clave para la transformación digital global, México se posiciona como un líder emergente en innovación tecnológica, desarrollo de talento y adopción de soluciones digitales. En esta keynote,... 7 April, 2025
Maximising SEO impact in the age of AI and social conversation As AI influences digital marketing and customer behaviour, aligning SEO with social media and the broader marketing channels is key to drive sustainable growth in this competitive, fast-changing landscape. This... 7 April, 2025
Del código al alma: liderando la transformación humana en la era digital En la era donde la IA generativa puede diseñar estrategias disruptivas y exitosas en segundos, el verdadero diferencial ya no está en lo que sabemos, sino en cómo conectamos, inspiramos... 7 April, 2025
Derechos culturales y digitalización: el prompt como frontera en la identidad cultural Las plataformas digitales moldean cómo se expresa y protege la diversidad cultural en línea. Esta ponencia explora el impacto de las nuevas tecnologías en los derechos culturales, desde la representación... 7 April, 2025
Media and entertainment: AI and design thinking for the contents industry Explore how AI and design thinking are transforming content creation, storytelling, and audience engagement. Key insights into innovative, user-centric media solutions shaping the future of entertainment. Learn about how to... 7 April, 2025
Ser emprendedor español: Retos y oportunidades en la era ‘IA’ En un mundo digitalizado y globalizado, el emprendedor español debe ser innovador, resiliente y adaptable. Esta ponencia explorará las oportunidades que el contexto tecnológico actual ofrece para crear y escalar... 7 April, 2025
Humanización de las organizaciones en la era de la IA En un mundo impulsado por la inteligencia artificial, la clave del éxito empresarial sigue siendo humana. Esta Keynote explora cómo equilibrar tecnología y empatía para fortalecer la cultura organizacional, potenciar... 7 April, 2025
Bias in AI and Quantum: Strategies for fair and inclusive algorithms Explore the challenges of bias in artificial intelligence and discover strategies to develop fair and inclusive algorithms. This session will cover best practices for ensuring AI systems promote equality, avoid... 7 April, 2025
De la tendencia a la ayuda: el Ejército del Aire aterriza la IA generativa en procesos reales con la tecnología de Oracle Descubre cómo el Ejército del Aire utiliza la IA generativa de Oracle para automatizar la redacción de pliegos técnicos y administrativos, ahorrando tiempo humano, reduciendo errores y ganando eficiencia. Una... 7 April, 2025
Scale like a human: systems, focus & fearless execution An unmissable keynote from one of the UK’s most driven property and business minds.Charlie Panayi is a self-made entrepreneur, property investor, and founder of the multi-award-winning Red Squirrel Property Shop.... 7 April, 2025
Key marketing and growth insights for marketers in the AI era Unlock key marketing strategies and growth insights in the age of AI. Discover how cutting-edge technology is reshaping consumer behavior, personalization, and business success. Stay ahead with data-driven tactics for... 7 April, 2025
Tech trends to watch in 2026 Technology keeps moving fast and 2026 is set to bring game-changing innovations that will reshape industries and everyday life. This keynote will dive into what’s next from AI-driven automation and... 7 April, 2025
Construyendo el futuro de las administraciones públicas: equipos TIC al servicio de la ciudadanía La transformación digital en Andalucía no se entiende sin el compromiso y la visión de los equipos que la hacen posible desde dentro. Este foro abre con una reflexión sobre... 7 April, 2025
Caso de éxito: deporte, sostenibilidad, tecnología y la ciudad inteligente Esta presentación explora cómo el deporte, la sostenibilidad y la tecnología convergen en las ciudades inteligentes para crear entornos urbanos innovadores y respetuosos con el medio ambiente. A través de... 7 April, 2025
How AI is changing the world and therefore your company AI is not new anymore. Companies around the world are applying it and gaining productivity. But the common approach is to see AI as just a tool. The truth is,... 7 April, 2025
Casos de éxito en robótica y drones Explora cómo las tecnologías de robótica y drones están generando un impacto real en diversas industrias. Esta ponencia destaca historias de éxito donde la automatización se une a la innovación.... 7 April, 2025
La huella de la inteligencia artificial: Costes energéticos de los modelos de lenguaje En un mundo donde la inteligencia artificial impulsa la innovación, surge una pregunta crítica: ¿Cuál es el impacto energético de los modelos de lenguaje? Esta sesión analiza los costes energéticos... 7 April, 2025
Cross-Border M&A Success Story: Exit Strategies That Work Explore a real-world success story of strategic divestment and liquidity through M&A and IPOs. Gain insights into the key decisions that shaped the outcome and maximized value. Discover how technological... 7 April, 2025
Átomos que computan la química: el viaje cuántico de Repsol La computación cuántica promete revolucionar en los próximos años las tecnologías de la información. añadiendo capacidades hoy en día impensables en lo que se conoce como segunda revolución cuántica. Esta... 7 April, 2025
Neurotech revolution: the present and future of brain-computer interfaces Explore the revolutionary potential of Brain-Computer Interface Systems (BCIs) and their practical applications across various sectors. Experts will discuss how BCIs are transforming industries like healthcare, education, and communication, enabling... 7 April, 2025
El superpoder de la inconformidad: reinventando la salud con propósito Adéntrate en la extraordinaria historia de cómo Farmacias del Ahorro transformó un propósito valiente en una revolución poderosa. En un país marcado por la desigualdad económica y el acceso limitado... 7 April, 2025
The future of AI in omnichannel ecommerce & retail AI is transforming omnichannel ecommerce, reshaping how we understand customers and optimize operations. From hyper-personalized experiences to predictive analytics, AI bridges digital and physical retail. In the future, it will... 7 April, 2025
Quantum for dummies: Where do I start as a marketer? Quantum computing may sound complex, but its potential impact on marketing is closer than you think. This session breaks down the basics of quantum in simple terms and explores what... 7 April, 2025
Inclusion as strategy: Turning accessibility and diversity into competitive advantages Accessibility, inclusion, and diversity are no longer optional values for modern businesses. These principles must be integral to the core business and strategy, driving innovation, fostering talent, and enhancing competitive... 7 April, 2025
$25M in Facebook ad spend: Learnings, mistakes & key strategies including AI and the new algorithm Attendees will learn the mindset, decision-making process, and specific actions taken by a Facebook Ads media buyer managing €300,000-€500,000/month in ad spend for eCommerce brands. They’ll walk away with practical... 7 April, 2025
Exploring the latest trends in cloud banking modernization to drive business growth This keynote will address the key challenges facing the banking sector and how Proteo4 Architecture supports banks in executing their strategic transformation plans. Additionally, we will explore the role of... 7 April, 2025
Success story: AI and Quantum building trust through ethics compliance in the education sector Discover how the integration of AI and quantum technologies is transforming the education sector by fostering trust through ethical compliance. This success story highlights practical applications and showcases the competitive... 7 April, 2025
Carbon credits and markets: Financing the path to decarbonization This talk examines how carbon credit systems and markets are driving the global transition to a low-carbon economy. The talk will cover how businesses can leverage carbon credits to offset... 7 April, 2025
Competitividad y estrategia del líder en el contexto tecnológico, económico y político mundial actual Se explorarán las claves para desarrollar una estrategia de liderazgo efectiva en un entorno global marcado por cambios tecnológicos acelerados, desafíos económicos complejos y tensiones políticas. Los expertos analizarán cómo... 7 April, 2025
The future of media: success stories about AI and blackouts Discover how cutting-edge technology and real-world resilience are transforming the future of media—join us to explore bold innovations, sustainable solutions, and the social impact redefining how we communicate. 7 April, 2025
AI ethics and competitiveness for leaders in the age of AI democratization As AI becomes more accessible, the tension between ethics and competitiveness has intensified, especially with the rise of new players like deepseek and open-source tools from regions with diverse regulatory... 7 April, 2025
AI to accelerate health and biotech solutions: Case studies and trends What if AI could catch illness before symptoms appear—or tailor treatments in real time to your unique biology? In this keynote, Robert-Jan Brouwer dives into the rapidly evolving world where... 7 April, 2025
Challenges for the new marketer: AI 2.0 and exponential innovation Let’s explore how the new wave of technologies and exponential innovation are reshaping the marketing landscape. This session highlights the emerging challenges marketers face and the adaptive strategies needed to... 7 April, 2025
Agentes de IAG para impulsar la Banca Conversacional Unicaja ha creado este Avatar impulsado por Agentes Autónomos de IAG para promover la Banca Conversacional: permitir a los clientes interactuar simplemente hablando, con su forma natural de expresión y... 7 April, 2025
Gen AI: assessing your company maturity & adoption Is your organization truly ready for the Gen AI revolution? This keynote will guide leaders in evaluating their company’s maturity, adoption levels, and strategic readiness. Gain insights to benchmark progress... 7 April, 2025
AI, blockchain, and genomic editing: the future of health and biotech in 2025 Explore how AI, blockchain, and genomic editing are poised to revolutionize healthcare and biotechnology by 2025. We will discuss the transformative potential of these technologies in personalized medicine, data security,... 7 April, 2025
Tech insights for leaders: Harnessing technology and navigating digital regulations for success Delve into the pivotal role of technology and digital regulations in shaping successful leadership strategies for 2025 and beyond. Explore how cutting-edge innovations in AI, data analytics, and cloud computing... 7 April, 2025
Entertainment & sports revolution: Lights and shadows where tech meets the stage In this keynote, we will explore how technology is revolutionizing the entertainment and sports industries, reshaping the way audiences engage with live events. From AI-driven performances to immersive fan experiences,... 7 April, 2025
Marrying an AI: exploring the future of human–machine relationships In this thought-provoking session, multidisciplinary artist Alicia Framis shares the story behind her groundbreaking project: becoming the first woman to marry an AI. Through this bold artistic act, Framis challenges... 7 April, 2025
Case study: AI regulation for European brands Discover how European brands are navigating AI regulations through a real-life case study. This keynote highlights practical strategies and insights to balance innovation with compliance in an evolving regulatory landscape. 7 April, 2025
The Imec story: 40 years of semiconductor innovation & future plans in Spain For four decades, imec has been at the forefront of semiconductor innovation, leading advancements in CMOS scaling and nanotechnology. Their state-of-the-art cleanrooms and research ecosystem have played a critical role... 7 April, 2025
Aumentar la productividad y la automatización con agentes de IA En esta sesión, exploraremos cómo los agentes de inteligencia artificial están revolucionando la productividad y la automatización en diversos sectores en PYMES. Un análisis de las mejores prácticas para implementar... 7 April, 2025
Solving Local Challenges with Data & Technology Data and technology hold immense potential to address local challenges, from mobility and sustainability to public safety and governance. Jan Adriaenssens, an expert in leveraging data-driven solutions for societal impact,... 7 April, 2025
BEKO Europe, a branding success story: designing homes that put people at the center In a competitive and saturated market, Beko Europe has successfully positioned itself as a brand that is approachable, innovative, and committed to consumer well-being. Through a brand strategy focused on... 7 April, 2025
The rise of agentic architecture: A new era of AI autonomy AI is no longer just a tool—it is evolving into an ecosystem of autonomous, intelligent agents capable of independently performing complex tasks, making decisions, and adapting to changing environments. Agentic... 7 April, 2025
Attackers don’t break in, they log in Most cyberattacks target people directly and whilst AI will make these attacks easier and more sophisticated, the real cybersecurity battle is human, not technical. Hackers understand human behaviour better than... 7 April, 2025
Bridging digital innovation and sustainability: AI-driven labeling for consumer trust As digital transformation and sustainability converge, consumer trust and transparency are more critical than ever. This session explores how AI-driven labeling and digital strategies enhance engagement in bio-based markets. Dr.... 7 April, 2025
Strategic foresight: Estrategia corporativa de innovación y marca en la Era tech Descubre cómo el *Strategic Foresight* puede impulsar la innovación y fortalecer la marca en la era tecnológica. Cómo analizar tendencias emergentes, herramientas de anticipación y estrategias para que las empresas... 7 April, 2025
Navigating AI-Generated content: A CMO’s legal & regulatory playbook CMOs must balance creativity and innovation with regulatory compliance when using generative AI. In this session, we will explore key legal risks—from copyright to transparency and privacy—and how to mitigate... 7 April, 2025
Large Quantitative Models (LQMs): AI beyond LLMs LQMs represent the next wave of AI, offering a more profound impact than LLMs, particularly in the B2B sector. Unlike LLMs focused on language, LQMs are built to tackle quantitative data and... 7 April, 2025
Defending the cloud: strategies to combat insider threats and negligence The increased adoption of the cloud can potentially increase the risk of insider threat due to employee negligence in an organization. This is because employees are more likely to lose... 7 April, 2025
Staying Relevant in the World of Disruptive Innovation The uncomfortable truth is that what got you here won’t get you there. To thrive in this fast-paced world, it’s not enough to adapt—you must actively disrupt. In this talk,you’ll... 7 April, 2025
Beyond the hype: E-Agi, Quantum, Bcis – Grounded realities & risks vs. futuristic long tail projections As businesses navigate the fast evolving landscape of artificial intelligence, terms like E-AGI (Embodied Artificial General Intelligence), quantum computing or Brain Computer Interfaces dominate discussions. But how much of this... 7 April, 2025
Empowering innovation with responsible AI AI provides an enormous business opportunity, but some specific uses imply ethical risks. Actively preventing such risks is often referred to as “Responsible AI”. There is a general impression that... 7 April, 2025