BEKO Europe, a branding success story: designing homes that put people at the center

In a competitive and saturated market, Beko Europe has successfully positioned itself as a brand that is approachable, innovative, and committed to consumer well-being. Through a brand strategy focused on values and sustainability, the company has managed to stand out in the European market. This session explores how strategic branding and a people-centered vision have driven the success of its leading brands.