AI-first mindset with purpose: A cultural strategy to transform hospitality focused on a social purpose

How to build an artificial intelligence strategy with an inclusive approach focused on delivering real impact for both the business and employees. The session describes ILUNION Hotels´ evolution from early automation and OCR initiatives to a more mature stage involving generative AI and agents, supported by a solid foundation of data, governance, and cultural adoption.

The session includes identification of use cases already in place, the mechanisms used to prioritize projects, a cross-functional governance model, and a network of ambassadors driving adoption throughout the organization.