Digital Marketing The difference between customer experience and user experience You may have read up on customer experience and user experience and feel in the know on both counts. However, the difference between the two of them may not be so clear. Let us guide you through what separates customer experience from user experience. User functions of user and customer experience Of course, the … Continued 18 April, 2018
Uncategorized Why investing in customer experience is necessary It might seem logical that a great customer experience should be one of the primary goals of a company. However, many businesses do not invest as much time into their customers as they should. So, let’s look closely at why it is so necessary. Profitability and customer experience Research has shown that the more a … Continued 28 March, 2018
Digital Transformation Client, employee and even citizen experiences Innovation, transformation and user experience go hand in hand in 2017, in light of several recent studies published by consulting firms like Forrester and Accenture. The connection between these concepts is strong because, as the latter explains in “Digital Disconnect in Customer Engagement”, a large percentage of consumers still turn to the physical world … Continued 18 May, 2017