“There has been a fundamental paradigm shift. Today’s customer expectations are ‘If I can imagine it, it simply has to be there; if not, I’ll invent it myself’.” – Kim Williams, AFC Commissioner
The digital age is upon us.
As technology continues to evolve and consumer habits become all the more sophisticated, brands and businesses need to find fresh, innovative ways to inspire, engage, connect and campaign.
As the landscape continues to shift, most businesses and organisations have embarked on, or are at least preparing for, the long and winding road to digital transformation. In fact, 27% of senior executives see digital transformation as now being a matter of survival. Moreover, a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years.
Acquiring digital skills, attending digital conferences and gaining new qualifications hold the keys to success in the today’s world. Whether you’re looking to climb the career ladder, you’re the founder of a startup, or a senior executive in responsible for a large team, failure to move with the times could prove in terrible commercial consequences.

There’s a digital skills gap

In the digital age, consumers like to enjoy content, make buying decisions, stream music, complete banking transactions, share their opinions, and do almost everything else on the go. The contemporary consumer is also adverse to plastic sales pitches and cheap marketing ploys.
When you consider that 78% of internet users conduct their product research online, it’s difficult to understand why so many companies are falling behind when it comes to savvy digital marketing skills.
There’s still a gaping digital skills gap across a host of today’s industries – and it needs to be fixed.
Those who take measures to upskill themselves and offer much sought after skills will be the ones who will reap the benefits of long-lasting digital success. That said, the path to enlightenment isn’t paved with opportunities for those who simply enrolling in a one-off course. By committing to the notion of lifelong learning you stand to enjoy genuine ongoing success, and it’s not as hard as you think.
DueDigital.com is out to close the digital skills gap with a platform dedicated to continuous development and lifelong learning.
Covering areas of IT, software development, online marketing, business development, UX/UI Design, or any other digital-based discipline, Due Digital’s intuitive platform has been developed to offer an experience tailored to the individual, with updates on the latest industry conferences, networking events, courses, and job opportunities.
As a platform committed to helping businesses, brands and individuals jump into the digital world feet first and invest in a brighter professional future, Due Digital work to help its users save time, streamline their efforts, and stay one step ahead of the game in a digitally focused playing field.
Like time and tide, digital transformations wait for no one. To thrive, and of course, survive in this day and age, networking, training, continuous education and keeping your finger on the pulse are the foundations of success. Perhaps Due Digital can help.