Every company – from the one-person shop selling handmade wares on the internet to the global enterprise shipping goods to the farthest country – is beholden to data. It’s how business people create community and buzz, how they track customers and build sales.
But while everyone is beholden to data, very few people actually know what to do with data, and some of them aren’t even collecting it in the right way. One of the reasons for that may be from the top down: Executives tend not to see themselves as leaders in data analytics – but most of them know that they have to be a part of the digital revolution that’s re-shaping our globe.
So how do companies begin to re-focus on data and use it to better things in both the short and long term? For starters, just making it a priority is important, and that comes from the top down. What else? This graphic can help.

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