Position:
Business advisor, I am a polymath with +25 years of multinational business acumen working for blue chip organizations within several industries, holding multiple positions in all B2B, B2C and D2C models and founder of two companies.
Lecturer in communications master & postgraduate programs at IESE Business School and teacher in the Maketing Department at Madrid Complutense University.
Author of the book “Marketing no es (solo) publicidad” (Marketing is not (just) advertising), where I champion positive marketing, placing the marketing function at the heart of the company’s strategy regardless of its size.
Passionate about people and communications, curious from the craddle, endless learner and human optimist.
Sessions:
-
The new Marketing era: technologies breaking the digital frontier
- mar 13 jun
- 10:10 - 10:40
- Digital Marketing Planet