Justo Hidalgo

Justo Hidalgo (Madrid, 1974) is Chief AI Officer of Adigital, the Spanish association for the digital economy. Justo has focused his professional career on digital strategy, with special experience in the advanced use of data, AI and behavioral psychology. PhD in Data Science and Computer Science engineer, he has been Global Head of Product at Universia, the largest university network in the world, and founding partner at Quantified Reading, a reading behavior analytics company. Between 2010 and 2019, he served as CEO and founding partner of 24symbols and VP Product Management and Consulting at Denodo Technologies from 2008 to 2011.
He is the author of the books “Idea, producto y negocio” (2017), “Todo cuenta” (2020) and “En la mente del usuario” (2023). Likewise, he is a professor of Product Strategy and Data Analytics in postgraduate and executive courses, in addition to serving as a mentor for startups.