9-11 JUNE 2026 | MÁLAGA - FYCMA
Speaker

Juan Carlos Peña

Position:
Chief Digital & Commercial Officer
Company:
Cash Converters España
Juan Carlos Peña

Juan Carlos Peña Castro is Chief Digital & Commercial Officer at Cash Converters, where he connects AI, data leadership, and retail innovation to accelerate business growth. With a strong omnichannel mindset, he focuses on building trusted data foundations that enable better pricing, stronger customer loyalty, and more intelligent commercial decision-making.

Sessions