All Speakers Speaker Anna Herrera Position: Head of e-Business & Digital Ecosystem Development Zone EUROPE Company: Nestle Global Services Spain With over 30 years of experience in the FMCG sector, Anna has developed her career at Nestle in Spain and the UK, gaining extensive expertise in Marketing and Sales. Having previously served as the BEO of the Nestle Nutrition business in Iberia, she currently holds the position of Head of Digital for Nestle Nutrition Europe. Anna is actively engaged in the creation of a digital ecosystem for parenting and is part of the e-Business Leadership team at Nestle Europe. Sessions Thu 13 Jun 12:40 - 13:20 Room 2 - Industry Forums Premium VIP Pass Retail & E-Commerce The customer at the center: differentiation and loyalty-generating strategies