Álvaro Sánchez-Apellániz is Director of Data & AI at Telefónica’s Chief Digital Office, where he leads the Group’s AI agenda—scaling agentic AI, data products, and intelligent automation across operating businesses to deliver enterprise transformation. Previously, he served as Chief Strategy & Transformation Officer at Cosentino and led global Data & Analytics at Falabella, managing 500+ professionals across multiple countries. He began his career at McKinsey & Company in Advanced Analytics.
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