All Speakers Speaker Adrian Arribas Butterini Position: VR/XR Independent Producer Company: XR Studio Business and law student at IE University with a passion for tech and entrepreneurship. After ventures and roles at startups like GoStudent and Bit2Me—where I built the OTC department—I co-founded XR Studio. We harness XR to revolutionize industries from real estate to training, pushing the boundaries of customer experience. Sessions Wed 11 Jun 11:50 - 12:10 Digital Marketing Planet All type of tickets Agencies & Brands The evolution of content: Navigating the era of AI democratization in audio and video