All Speakers Speaker Adrian Arribas Butterini Position: VR/XR Independent Producer Company: XR Studio Business and law student at IE University with a passion for tech and entrepreneurship. After ventures and roles at startups like GoStudent and Bit2Me—where I built the OTC department—I co-founded XR Studio. We harness XR to revolutionize industries from real estate to training, pushing the boundaries of customer experience. Sessions Tue 10 Jun 11:20 - 11:50 Digital Marketing Planet by Clear Channel All type of tickets CMO SummitArtificial IntelligenceData+1 Mixing Realities: AI-Powered AR/XR experiences for the next decade – Interactive Session