According to a recent Adobe retail survey, 62% of Spaniards say that digital interactions with a brand influence their shopping experience more than interactions in the store. This means that for more than half of shoppers, the quality of digital interactions is more important than the quality of the interactions they experience in a physical store. In the keynote you will learn how customers’ preferences have changed and how to build the right phygital strategy to get more customers, make them stay and buy more.