Human change is the most important of all changes. To improve society and the world we live in, to make the world a more livable, shareable, enjoyable place to live together, we need to think about human change. The change that our brands demand, is not technological, but human. We are starring one of the most exciting times for brand building in human history. Build Love brands, aka TOTEMS, and connect with people at an emotional level. Love your employees, clients, customers, users, and they will love you back. All Brands, and people, have the right to make mistakes. Fail. Learn. Fail again. Move forward. Make more mistakes. Learn. Evolve. Be human. Live. Laugh. Love.