I define myself with a question: can what I see be improved or changed? With a verb: Transform, and with several adjectives: humility, curiosity and enthusiasm.

I advance in projects with structure, anticipation and global vision. I seek to transmit illusion in everything I do.

I add value through a Digital and Data Transformation Strategy aligned with the Company’s Objectives. The key points that I always have in mind are Increased Efficiency, Sales Growth and the expansion of Markets with New Technologies.

I prepare companies to face the challenges of digitalisation and data driven orintation.

After serveral years in technology departments, facing transformational projects I´m the Chief Digital&Data Officen in PreZero Spain. With main responsabilities in digital and data strategy for the company.