General Manager of SeniorsLeading, the Silver Economy startup with 3 verticals: SilverTur® (Silver+50 Tourism), DigitalSeniors® and SilverMoney®. Specialist in Silver+50 ESG, digital, innovative and sustainable tourism, and extensive experience in innovative luxury retail projects for international companies. Co-author of the White Paper on the Silver Economy in Spain, responsible for the Tourism chapter, and member of the Digital Economy Committee of AmChamSpain.