As Global Business Lead at PHD Media, she is responsible for the Global Hub that looks after SEAT and CUPRA brands and coordinating markets across Europe, Mexico and Australia.
More than 17 years of experience in the media, communication and marketing ecosystem working for leading brands within FMCG, fashion, lifestyle, spirits, and automotive verticals among others. She is passionate about how people embrace media to connect with people and how to connect people with brands in a meaningful way.
Her current challenge is helping clients develop and accelerate their media innovation roadmap and digital ecosystem to deliver new successful connected customer experiences.