Volver a Blog Social Selling into 2022: The sophistication of an Account Based Selling 3 May, 2021 By now, in 2021 we all have tried Social Selling and our sales people are already using social networks to connect and interact with potential customers. The degrees of success range from great to very poor. The real opportunity for organizations into 2022 is a structured approach to Corporate Social Selling or Digital Selling initiative with the following pillars: Alignment of the sales strategy with corporate strategies, Agreement of corporate systems and processes, Definition of roles and responsibilities and consistent reporting. Once the corporate strategy has been set up then we will be able to proceed with Deployment of strategy to sales teams with training of agreed processes and systems and coaching to ensure acquisition of daily social selling routines. In the presentation we will see examples of successful implementations in different industries.