11-13 JUNE 2024 | MÁLAGA - FYCMA

Marketing with Purpose: driving growth through trusted brand experiences

Tue 18 May | 11:30 - 12:00

Co-organized with:

A mindset shift is taking place as companies consider people in the context of business needs, and what people value. The events of 2020 have driven brands across industries and markets to reevaluate their business models, rethinking how to shift to human-centered approaches that place brand values and authenticity at the core of business. Achieving authenticity as a brand requires truly understanding and acting on what your customers value. In this session, Microsoft Advertising will share data and insights from their consumer research studies on trust and inclusion, highlight brand success stories, and explore inclusive Microsoft technology.