As the world adapts to life in the new normal, it’s time to go back to the future. Before the global pandemic brought the world to a standstill, we began charting the long-term consumer trends that would shape the next decade. Little did we know how quickly that analysis would be challenged. Now, as brands look to chart a new path to recovery and growth, we’ve updated our analysis to provide a roadmap to 2030. Based on an extensive research and case study analysis, interviews… and against a backdrop of disruption and uncertainty, Carat presents the consumer vision 2030, essential for anyone wanting to understand and build empathy with the consumers that will shape their future.