Back to agenda 4 keys to drive business transformation with AI Thu 20 May | 15:30 - 16:00 Co-organized with: Data and Artificial Intelligence (AI) are critical factors in the strategy for those who want to amplify their business impact in this digital transformation journey. This transformation process seeks to leverage digital technologies to create or modify customer experiences and culture, as well as business processes, to meet changing customer and market needs. And this is where AI comes into play. But what are the keys to AI adoption in our organizations? The AI challenges for most companies are not related to technology. The biggest impediments to adoption relate to cultural challenges: organizational alignment, resistance or lack of understanding, and change management. In conclusion, about people. In this keynote we are talking to how to successfully achieve this transformation process, until we become an organization capable of using AI efficiently.