SVP of Growth Strategy for Salsify. His team is responsible for Salsify’s product marketing, industry strategy, and geography-specific initiatives that help clients grow their digital revenue. He advises senior executives across industries on their digital strategy, and his perspectives on digital transformation are regularly published. He also serves on the advisory board of sports-tech and AI-focussed startups in India and UK. Before joining Salsify, he has held multiple leadership roles in Sitecore, Adobe, Accenture, Microsoft and Tata Consultancy Services across UK/Europe, USA and India.